The attached photo was taken last Saturday morning (29/08/2015 ) of a new sign outside the recently opened 24 hour ‘Night Owl’ so-called ‘convenience’ store in Jonson Street, directly opposite the Balcony restaurant.
This is without a doubt the ugliest sign in Byron Bay, made uglier by bright 24-hour LED illumination and a message that changes every ten seconds or so.
I can only presume that this sign has council approval, but reiterate that it’s design and bulk merely add to the increasingly cheap image of the CBD and an apparent fascination with emulating the tackiness of Queensland’s Gold Coast.
Surely we can do better.
PJ Prideaux, Byron Bay