Byron Naturally, a business-driven tourist initiative, will launch its 2012 campaign on Tuesday 22 November in the Byron Bay Community Centre.
Adrian Nelson, principal of Utopia Creative, says the current campaign has ‘hit the mark and we are attracting a visitor who is more appreciative of our environmental and community ethos.
‘It took 100 initial businesses to prove that the campaign could generate significant response in 2011,’ says Mr Nelson.
New features planned include a smartphone application and an extended media campaign into Sydney via digital media.
Book early to ensure your seats – contact Byron United on 6680 8853 or [email protected].
Image: Byron Bay chamber of commerce president Paul Waters with Utopia Creative’s Adrian Nelson. Photo Eve Jeffery