Menu

We can’t wait to get into the broadband

Broadband rollout in Adelaide. Photo Manidis Roberts

A new report published this week by Regional Development Australia Northern Rivers shows that internet speed, high costs and low reliability are holding back key regional industries. The 45-page report, Making Connections: considering the impact of high speed broadband in the Northern Rivers, summarises the findings of a survey of almost 300 Northern Rivers businesses in the creative industries, health and aged care, education and finance sectors about their current internet use and their hopes for the future.

Launching the report at the Kyogle Bowling Club, RDA-NR chairman Dr Ian Tiley said: ‘We surveyed the sectors that are already high-end internet users and those that are most likely to be early adopters of the NBN. We will use this information to plan ahead, for if we think only about the cables and wires, we won’t be ready to capitalise and capture the economic and social benefits that high-speed broadband can offer our region.’

The creative industries are more optimistic than those in the other sectors that high-speed broadband will improve their productivity (78 per cent), revenue (52 per cent) and profitability (55 per cent). Those in education are the most positive that high-speed broadband will enable them to increase their product and business differentiation (48 per cent) with increased cost control (34 per cent) an added bonus.

The report highlights that while nearly three-quarters of all businesses surveyed are using ADSL or ADSL2+, one in two (49.8 per cent) have experienced internet problems in the last year, ranging from low speeds (76 per cent), through connection drop outs (73 per cent) to insufficient download/upload bandwidth (48 per cent).

Nearly all those surveyed use the internet for correspondence by email (99 per cent), research and information gathering (99 per cent) and banking (85 per cent). While 94 per cent placed orders via the internet, only 62 per cent received orders from their customers online.

Notwithstanding some reservations about pricing and availability of new services, the majority of those surveyed are eagerly anticipating the arrival of the NBN. Comments like I’m so over paying top dollar for slow internet, Can’t wait to get it, and Hurry up! were common from the survey’s respondents.


One response to “We can’t wait to get into the broadband”

  1. Henry says:

    Broadband or Broadmore! Just be patient.

Leave a Reply

Your email address will not be published. Required fields are marked *

 

Become a supporter of The Echo

A note from the editorial team

Some of The Echo’s editorial team: journalists Paul Bibby and Aslan Shand, editor Hans Lovejoy, photographer Jeff Dawson and Mandy Nolan

The Echo has never underestimated the intelligence and passion of its readers. In a world of corporate banality and predictability, The Echo has worked hard for more than 30 years to help keep Byron and the north coast unique with quality local journalism and creative ideas. We think this area needs more voices, reasoned analysis and ideas than just those provided by News Corp, lifestyle mags, Facebook groups and corporate newsletters.

The Echo is one hundred per cent locally owned and one hundred per cent independent. As you have probably gathered from what is happening in the media industry, it is not cheap to produce a weekly newspaper and a daily online news service of any quality.

We have always relied entirely on advertising to fund our operations, but often loyal readers who value our local, independent journalism have asked how they could help ensure our survival.

Any support you can provide to The Echo will make an enormous difference. You can make a one-off contribution or a monthly one. With your help, we can continue to support a better informed local community and a healthier democracy for another 30 years.”

Echonetdaily is made possible by the support of all of our advertisers and is brought to you by this week's sponsor Brunswick Picture House.