Madura Tea partner Gary Davey is presented with the award by Canstar Blue’s Rebecca Logan.
Tweed-based company Madura Tea Estates recently received Best Tea Bag Award, as judged by Canstar Blue. Executives of the ratings company were present to hand over the prestigious Blue Taste Award, the result of a survey of 2,500 Australian consumers.
‘This is a great result in a competitive market, and a great validation of the Madura brand, said Rebecca Logan, manager of Canstar Blue. Ms Logan said that 85 per cent of consumers surveyed told Canstar Blue they sought value and were prepared to pay more for an item ‘if it tastes good’.
‘This award is extremely important to us,’ said Gary Davey, partner of Madura Tea Estates. ‘We are the only Australian-owned tea producer left, and to collect such an award against our overseas competitors, particularly based on taste – well, it doesn’t get any better than that!’