More than 600 people have signed up to a Facebook campaign opposing a KFC outlet in Byron Bay launched by Byron Shire mayor Simon Richardson just two days ago.
And a pro-KFC Facebook page launched in response has resorted to insults to get its message across.
Plans for the outlet, which would be located near the site of the recently rejected Dan Murphy’s in Byron Plaza, will go on display on January 8 next year.
The proponents of the project, who are a Byron Bay couple, have already met with Crs Cubis, Wanchap and mayor Richardson to talk up the plan.
The mayor is not convinced, however, but the Council is limited in the grounds on which it can reject the plan.
Previous planned fast-food outlets for the town have been rejected on the basis that council refused permission for a drive-through takeaway section, which is a lucrative money-earner for most franchises.
Mayor Richardson defended his position on ABC radio this morning, saying ‘this particular development application has quite far-reaching… repercussions and I think the residents are demanding an input to it. So I’m facilitating that to see what the level of feeling is.
The page offers the following series of ‘movement-building’ steps in stopping KFC:
1. logical arguments – litter, quality of food, treatment of chickens, threats to tourism ‘identity’ of Byron, anti-localism, community opposition
2. authentic community insights – what are your stories? Why don’t you want it in your community? What does trying to preserve an integrity of our community that supports local food whenever possible mean to you?
3. passion – intelligent, insightful, inspirational language, visuals, actions, conversations.
The launch has prompted the creation of a Facebook page supporting KFC in Byron, which so far has drawn only 75 supporters and is not noted for its intelligent arguments.
The page’s tagline reads, ‘yeah so some fuckers have made an anti KFC in byron page like this is you’re all for KFC in byron bay’.
Another post calling for the removal of the anti-KFC page used similar language: ‘Alright bitches take this shit down’.
Echonetdaily is not suggesting the pro-KFC Facebook page has anything to do with the proponents of the development or is in any way authorised by them.