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Tweed to host the iron people

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Salt Beach on the Tweed coast has been selected as the host venue for the 2013/14 Kellogg’s Nutri-Grain Ironman and Ironwoman Series Trial.

The two-day event on Saturday 14 and Sunday 15 September will bring some of Australia’s best life saving competitors to the region as they vie for one of the final eight places in the prestigious national series.

‘We are thrilled that the organisers are bringing this high-profile event to the Tweed,’ said Destination Tweed CEO Bill Tatchell. ‘As the lead-in event for the series, the Kellogg’s Nutri-Grain Ironman and Ironwoman Series Trial traditionally attracts over 150 competitors and officials, accompanied by their families and supporters – most of whom will stay in the region for at least two nights.

Mr Tatchell says that the event should be great for local businesses as it has the potential to bring significant direct economic benefits to accommodation venues and food operators, with indirect flow-through to suppliers and associated service providers. ‘An event of this calibre also cements the Tweed’s reputation for its beach and surf lifestyle and as an ideal host destination for small–medium-scale sporting events.’

The trial weekend is an open qualifier for the Kellogg’s Nutri-Grain Ironman and Ironwoman Series, where life savers from all over Australia compete to join the top ten pre-qualifiers from last year’s series.

The program will involve three races each for male and female competitors, with the top four men and top four women going on to compete in the 2013/14 series.

It is the fifth significant sporting event Destination Tweed has brought to the region so far this year, thanks to their partnership with Sports Marketing Australia.

‘These events have collectively attracted an estimated 3000-plus visitors to the Tweed, generating direct economic benefits of close to $7 million,’ said Mr Tatchell. ‘It has been an extremely successful marketing initiative that also has the potential to generate long-term benefits through repeat visitation.’

The trial will also generate national television coverage for the Tweed via a highlights package that will be shown later in the year as a preview leading into the championships.

 

 

 


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