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March 1, 2021

MTV hosts youth leader movement

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UN International Day of Democracy on Sunday signalled the start of a movement to highlight issues that matter to the Millennial Generation (born 1982-2003), to find a leader to represent their views, and to inspire positive social action.

Movement, which centres on the search for a Millennial Leader at www.mtvmovement.com, is being driven by MTV Australia, the Museum of Australian Democracy at Eureka and Deloitte Digital, with support from national youth and social action organisations and the House of Representatives at Australian Parliament House.

‘Over the course of the federal election campaign, media coverage portrayed this generation as apathetic and somewhat disengaged in the political process,’ MTV Australia’s general manager Rebecca Batties said.

The Millennial Generation represents 30 per cent of the entire Australian population but accounts for 46 per cent of the 1.2 million Australians who have not enrolled to vote.

Batties said, ‘We see the issue being less about apathy and more the inability to talk to young people about the issues they think are important.’

Millennial Australians can nominate themselves until October 10 as a Millennial Leader candidate by uploading a 30-second video and answering four questions at www.mtvmovement.com.


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