Subscribers to Australia’s petroleum and CSG industry newsletter are being exhorted to ‘share’ it with friends with the offer of an Apple computer as a prize.
With a large groundswell of opposition to CSG and unconventional gas mining, the Australian Petroleum Production & Exploration Association is attempting to build a support base of its own.
The new initiative, offering a 27” Apple iMac to one subscriber or referee, accompanies APPEA’s annual conference and exhibition in Perth, which concludes today.
The email, which went out to APPEA supporters, encourages them to ‘refer those who might also be interested in supporting Australia’s prosperity and adding their voice to the many Australians who are “Supporters of the natural gas industry”.’
It exhorts subscribers to ‘forward this email to a friend or colleague and you both will go into the draw to win.
‘The more people you refer, the more chances you have to win,’ the newsletter reads.
It then goes on to reveal the reason behind the move.
‘Our Natural Advantage highlights that natural gas is not only a critical part of Australian life, but also an extraordinary driver of our nation’s future prosperity,’ says the newsletter copy, produced by Canberra-based website design agency ED.
‘Asking friends and family to support APPEA’s Our Natural Advantage project is the best way to support Australia’s oil & gas industry.
‘We have a great story to tell, so help us tell it by getting your friends involved.’
But the organisation doesn’t stop there, even encouraging spam-like activity from its subscribers, by forwarding just the link to the subscription page. A suggested ‘cut and paste’ sentence is supplied.
‘Hey… thought you might be interested in entering this: http://ohnoyoudon’t,’ it reads
Unfortunately for excited subscribers, the web link doesn’t work.