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Byron Shire
April 15, 2021

North coast electorates reliant on tourism: report

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North Coast Tourism Network executive officer, Belinda Novicky. Photo supplied
North Coast Tourism Network executive officer, Belinda Novicky. Photo supplied

The electorates of Tweed and Ballina are two of the state’s most reliant on tourism for employment, according to figures released last week.

The statistics are part of the Tourism and Transport Forum’s annual Tourism Employment Atlas.

They show Tweed has the state’s second largest proportion of residents employed in the tourism industry, on 7.3 per cent – or 1,900 in total.

It is closely followed by Ballina, in fourth position, with 7.1 per cent (a total of 2,100 people) linked to the industry.

The situation is mirrored to varying degrees along the NSW coast, with top spot taken out by Bega on the south coast, also on 7.3 per cent.

North Coast Tourism Network executive officer, Belinda Novicky said the findings reinforce tourism is ‘a critical economic driver for regional NSW’.

‘Tourism employment extends far beyond travel agents and those who work in hotels and motels,’ Ms Novicky said.

‘It includes chefs and cooks, transport workers from pilots to taxi drivers, tour guides and those who provide services to visitors across our region’s attractions, national parks and state forests, cultural and entertainment offerings and our retail sector,’ she added.

In Clarence 5.7 percent (1,300 people) were employed in the industry and in Coffs Harbour 6.8 per cent (1,900).

The state average was 5.1 per cent, or 158,000 people.

In 2012-13, tourism was responsible for 158,000 jobs across New South Wales.

There were also another 109,000 indirect jobs supported by tourism, according to the report.

‘Statewide, tourism created $33 billion in overall expenditure for the state,’ Ms Novicky said.

According to figures from Destination NSW, in the year to December 2013 domestic visitors spent $9.1 billion in the NSW north coast.

Of this, international visitors spent $674 million and day-trippers spent $3.7.

The total expenditure for the state last year was $12.8 billion.


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6 COMMENTS

  1. So the mental giants in the North Coast Tourism Network needed a study to figure this out?!? How much did this rort cost? Were they debating maybe it could be butter or whale blubber that’s pulling in the bucks?
    Byron Shire does have a few world class and and world famous manufacturers –mainly bikinis, that could pass for dental floss, and surfboards. Sadly, these get scant mention, ever, never… really. Alcohol soaked backpackers seem to get first priority, in spite of the fact that they spend bugger all during their stays. Their jobs creation impact is in low paying tourist industry, food service jobs and trash collection opportunities.
    The obvious solution is to build a low rent Byron Shire service center city somewhere outside Casino, where there is a scarcity of endangered frogs and NIMBYS. Then. basically, Bring it on Tourists! All is good.

    • Rail Trail on our mostly isolated corridor, will connect tourists with these isolated towns, and reduce the stress on Byron’s parking woes, and by cycling our hinterlands and not hiring huge cars in the process.
      The region will come alive in a Byron eco friendly way.
      I’m so relieved Byron’s mayor withdrew his motion that could easily have scuttled the NSW funding,
      the ONLY funding on the table,
      to help realise this wonderful potential for us all in the Northern Rivers.
      A sincere thank you to you, Simon . .

    • The Rail Trail will be a huge benefit to small business owners, servicing arriving tourists with bikes and shuttling them to and from the trail, as they admire our amazing corridor’s scenery with NO CARS, NO POLLUTION, NO IMPACT.
      I just can’t wait for it!
      At least it seems Byron Shire is FINALLY WAKING UP FROM IT’S DREAM STATE.. and becoming fiscally responsible on this issue..

  2. is that why Tweed and Ballina are pushing for a ‘Rail-trail’ that they aren’t even connected to? Maybe if they had to deal with tourism impacts as much as Byron, like the rubbish and potholes and high road toll, they would think twice about supporting the ripping up of the railway instead of putting trains on it, which would benefit the towns along the railway. remember Ballina and Tweed aren’t connected to the rail, they just want tourists to fly into their airports and put more traffic on our roads..

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