14.5 C
Byron Shire
April 15, 2021

North coast electorates reliant on tourism: report

Latest News

SCU celebrates alumni achievements with awards

A group of Southern Cross University graduates who have made extraordinary global achievements in research, community building, healthcare and environmental issues have been acknowledged with the 2020 Alumni Impact Awards.

Other News

My own pandemic imaginations

Robert Podhajsky, Ocean Shores Imagination is a powerful mechanism; I must admit I get unsettled with my own pandemic imaginations...

Local start-up brings you breakfast in bed

Breakfast is now a whole lot more luxurious with the recent launch of Le Petit Brekkie in the Byron Shire. Changing how we enjoy breakfast, Emma and Kevin, the team behind the business, curate fresh, locally sourced breakfast boxes to be delivered directly to their clients’ doors. With the tagline ‘breakfast in bed, delivered’, Le Petit Brekkie hopes to make the indulgence of a lazy lie-in even more tempting.

HuskeeSwap launches in Lennox

An exciting initiative to keep coffee cups out of landfill launched in Lennox Head yesterday. Ballina Shire Council is backing the HuskeeSwap program with free coffees at different cafes in Lennox this week, for coffeeholics keen to try a new solution to a growing problem.

Take a ticket

Council’s Draft Complaint Handling Policy is on exhibition! It’s a document that, if drafted carefully, could provide the public with confidence that Council take complaints seriously and accountability will apply when a complaint is found to be true.

Interview with Mitch King from Dream Bigger

Dream Bigger is presenting Lismore Youth Festival in partnership with numerous organisations in Lismore. Dream Bigger connects established artists with potential future artists to make their ideas a reality through engaging workshops and collaboration. The Echo spoke to Mitch King from Dream Bigger.

Essential businesses recognised

A sticker initiative, to say ‘Thank you’ and support local retailers’ doing it tough is adorning Mullum shops, owing in part to efforts by resident Angela Bambach.

North Coast Tourism Network executive officer, Belinda Novicky. Photo supplied
North Coast Tourism Network executive officer, Belinda Novicky. Photo supplied

The electorates of Tweed and Ballina are two of the state’s most reliant on tourism for employment, according to figures released last week.

The statistics are part of the Tourism and Transport Forum’s annual Tourism Employment Atlas.

They show Tweed has the state’s second largest proportion of residents employed in the tourism industry, on 7.3 per cent – or 1,900 in total.

It is closely followed by Ballina, in fourth position, with 7.1 per cent (a total of 2,100 people) linked to the industry.

The situation is mirrored to varying degrees along the NSW coast, with top spot taken out by Bega on the south coast, also on 7.3 per cent.

North Coast Tourism Network executive officer, Belinda Novicky said the findings reinforce tourism is ‘a critical economic driver for regional NSW’.

‘Tourism employment extends far beyond travel agents and those who work in hotels and motels,’ Ms Novicky said.

‘It includes chefs and cooks, transport workers from pilots to taxi drivers, tour guides and those who provide services to visitors across our region’s attractions, national parks and state forests, cultural and entertainment offerings and our retail sector,’ she added.

In Clarence 5.7 percent (1,300 people) were employed in the industry and in Coffs Harbour 6.8 per cent (1,900).

The state average was 5.1 per cent, or 158,000 people.

In 2012-13, tourism was responsible for 158,000 jobs across New South Wales.

There were also another 109,000 indirect jobs supported by tourism, according to the report.

‘Statewide, tourism created $33 billion in overall expenditure for the state,’ Ms Novicky said.

According to figures from Destination NSW, in the year to December 2013 domestic visitors spent $9.1 billion in the NSW north coast.

Of this, international visitors spent $674 million and day-trippers spent $3.7.

The total expenditure for the state last year was $12.8 billion.

Support The Echo

Keeping the community together and the community voice loud and clear is what The Echo is about. More than ever we need your help to keep this voice alive and thriving in the community.

Like all businesses we are struggling to keep food on the table of all our local and hard working journalists, artists, sales, delivery and drudges who keep the news coming out to you both in the newspaper and online. If you can spare a few dollars a week – or maybe more – we would appreciate all the support you are able to give to keep the voice of independent, local journalism alive.


  1. So the mental giants in the North Coast Tourism Network needed a study to figure this out?!? How much did this rort cost? Were they debating maybe it could be butter or whale blubber that’s pulling in the bucks?
    Byron Shire does have a few world class and and world famous manufacturers –mainly bikinis, that could pass for dental floss, and surfboards. Sadly, these get scant mention, ever, never… really. Alcohol soaked backpackers seem to get first priority, in spite of the fact that they spend bugger all during their stays. Their jobs creation impact is in low paying tourist industry, food service jobs and trash collection opportunities.
    The obvious solution is to build a low rent Byron Shire service center city somewhere outside Casino, where there is a scarcity of endangered frogs and NIMBYS. Then. basically, Bring it on Tourists! All is good.

    • Rail Trail on our mostly isolated corridor, will connect tourists with these isolated towns, and reduce the stress on Byron’s parking woes, and by cycling our hinterlands and not hiring huge cars in the process.
      The region will come alive in a Byron eco friendly way.
      I’m so relieved Byron’s mayor withdrew his motion that could easily have scuttled the NSW funding,
      the ONLY funding on the table,
      to help realise this wonderful potential for us all in the Northern Rivers.
      A sincere thank you to you, Simon . .

    • The Rail Trail will be a huge benefit to small business owners, servicing arriving tourists with bikes and shuttling them to and from the trail, as they admire our amazing corridor’s scenery with NO CARS, NO POLLUTION, NO IMPACT.
      I just can’t wait for it!
      At least it seems Byron Shire is FINALLY WAKING UP FROM IT’S DREAM STATE.. and becoming fiscally responsible on this issue..

  2. is that why Tweed and Ballina are pushing for a ‘Rail-trail’ that they aren’t even connected to? Maybe if they had to deal with tourism impacts as much as Byron, like the rubbish and potholes and high road toll, they would think twice about supporting the ripping up of the railway instead of putting trains on it, which would benefit the towns along the railway. remember Ballina and Tweed aren’t connected to the rail, they just want tourists to fly into their airports and put more traffic on our roads..


Please enter your comment!
Please enter your name here

Red Cross offers additional bushfire grants

Australian Red Cross is opening a final round of support grants for people affected by the bushfires who are suffering extreme financial hardship.

The return of the prodigal son

Gallery DownTown, the annexe of Tweed Regional Gallery, is presenting a new exhibition by regional artists.

Rotary Downunder Baton handed over at Byron Bay

The Rotary Club of Byron Bay recently took the Rotary Downunder Baton to the most easterly point of Australia as part of its national journey. As well as being the national celebration of one hundred years of service by Rotary in Australia, the theme for the centenary is 'Rotary says no to domestic violence'.

Interview with Jean Kittson

Comedian, writer, and social commentator Jean Kittson has the ability to distil complex ideas into commonsense. Jean is one of the national treasures in conversation with Mandy Nolan and Fiona O’Loughlin at No Eggs for Breakfast, a comedic chat themed around life beyond fertility! It seemed remiss not to ask Ms Kittson on her take on the debacle that is federal politics and gender equity.