Photos Jeff Dawson
In response to the booming local fashion industry the first annual Byron Bay International Fashion Festival showcased the emerging ‘Byron style’ to a mixed audience of locals and visitors at the town’s surf lifesaving club on Sunday.
In keeping with the ethos of a subtropical community the outdoor venue was chosen for its picturesque aspect and public accessibility. The production team with its extensive festival and corporate experience ensured a state of the art, high fashion spectacle.

















For four decades The Echo has printed the stories some people loved, some people hated, and some pretended not to read. If you want us to keep telling the truth, the real truth, not the sugar-coated version. We’ll need your support to keep the presses rolling.