13 C
Byron Shire
April 13, 2021

Ugly advertising in Byron CBD a sign of things to come?

Latest News

Methane: the breakfast of champion trees

A research study lead by Southern Cross University scientists has discovered an unlikely microscopic ally in the battle to reduce the amount of methane gas in the atmosphere.

Other News

Can you help this local family find a home?

A local couple whose much-loved baby boy was taken away by government officers and then returned is asking the community for help in finding space on a property to park their mobile home.

Exactly how was the ship stuck?

Peter Olson, Goonengerry It is well known that The Echo does not publish fake news, so since the Australian media...

Waking up with a sick feeling in my gut

Horst Tietze, Mullumbimby Thank you to Mandy Nolan for publishing her courageous account of growing up as a young woman...

My own pandemic imaginations

Robert Podhajsky, Ocean Shores Imagination is a powerful mechanism; I must admit I get unsettled with my own pandemic imaginations...

Council crews working hard to repair potholes

Tweed Shire Council road maintenance crews are out across the Tweed's road network repairing potholes and other damage caused by the recent prolonged rainfall and previous flood events.

A place like home

Garth Luke, Mullumbimby Why do we always focus on adding new buildings when the conversation turns to affordable housing? Byron Shire...

nightowlThe attached photo was taken last Saturday morning (29/08/2015 ) of a new sign outside the recently opened 24 hour ‘Night Owl’ so-called ‘convenience’ store in Jonson Street, directly opposite the Balcony restaurant.

This is without a doubt the ugliest sign in Byron Bay, made uglier by bright 24-hour LED illumination and a message that changes every ten seconds or so.

I can only presume that this sign has council approval, but reiterate that it’s design and bulk merely add to the increasingly cheap image of the CBD and an apparent fascination with emulating the tackiness of Queensland’s Gold Coast.

Surely we can do better.

PJ Prideaux, Byron Bay

Support The Echo

Keeping the community together and the community voice loud and clear is what The Echo is about. More than ever we need your help to keep this voice alive and thriving in the community.

Like all businesses we are struggling to keep food on the table of all our local and hard working journalists, artists, sales, delivery and drudges who keep the news coming out to you both in the newspaper and online. If you can spare a few dollars a week – or maybe more – we would appreciate all the support you are able to give to keep the voice of independent, local journalism alive.


  1. The Discount Chemist on Jonson St is bigger and uglier, but given that Council plasters its own Visitors Centre with signage (in a heritage building no less) I don’t know that we can hold out much hope.

  2. Welcome to Byron Bay of the future. Sadly, as marketing and promotion of business becomes a tactical game. Just like fishing, the better the bait the better the catch. The council really need to jump on this and create clear and direct policy to all business owners before we start looking like another Gold Coast.

  3. Yes ugly…but there are quite a few signs about the bay that are just as bad imo. The bay has been beyond the point of no return for a while now.


Please enter your comment!
Please enter your name here

Mullum’s lilac house the subject Change.org petition

The plight of a Mullum resident has touched the hearts and injustice buttons of people far and wide who feel that a requirement that she repaint her house a heritage colour and possibly pay a fine, not only ridiculous but also petty.

Overcharging and misrepresentation

Josh Scrivener, Palmwoods Three weeks ago I looked online to buy a Bluesfest 2021 ticket. The Google ad directed me to a website I believed...

What’s the real cost of ‘affordable housing’? 

With ‘affordable housing’ being the new catchcry in parts of the Northern Rivers, The Echo did a ring-around to find the cheapest rental living space in Byron Bay’s caravan parks and camping grounds.

My own pandemic imaginations

Robert Podhajsky, Ocean Shores Imagination is a powerful mechanism; I must admit I get unsettled with my own pandemic imaginations when I try to understand...