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Byron Shire
May 24, 2022

Ugly advertising in Byron CBD a sign of things to come?

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nightowlThe attached photo was taken last Saturday morning (29/08/2015 ) of a new sign outside the recently opened 24 hour ‘Night Owl’ so-called ‘convenience’ store in Jonson Street, directly opposite the Balcony restaurant.

This is without a doubt the ugliest sign in Byron Bay, made uglier by bright 24-hour LED illumination and a message that changes every ten seconds or so.

I can only presume that this sign has council approval, but reiterate that it’s design and bulk merely add to the increasingly cheap image of the CBD and an apparent fascination with emulating the tackiness of Queensland’s Gold Coast.

Surely we can do better.

PJ Prideaux, Byron Bay

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  1. The Discount Chemist on Jonson St is bigger and uglier, but given that Council plasters its own Visitors Centre with signage (in a heritage building no less) I don’t know that we can hold out much hope.

  2. Welcome to Byron Bay of the future. Sadly, as marketing and promotion of business becomes a tactical game. Just like fishing, the better the bait the better the catch. The council really need to jump on this and create clear and direct policy to all business owners before we start looking like another Gold Coast.

  3. When I saw the sign on Friday, I was shocked it could have got approval. How could it pass the need to be in character and style of the local area?

  4. Yes ugly…but there are quite a few signs about the bay that are just as bad imo. The bay has been beyond the point of no return for a while now.


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