27.5 C
Byron Shire
February 26, 2021

Nimbin shows its true face to village visitors

Latest News

Bringing down the heat in our ‘hood

How well we survive the future depends on our vision for our towns and suburbs – and on how we bring that vision about.

Other News

CWA getting their facts right on the Far North Coast

Members of the Far North Coast Group of the Country Women’s Association of New South Wales (CWA) gathered in Lismore on Saturday for their Group Facts Day.

Amber alert for blue-green algae at Lake Ainsworth

An amber alert has been put in place for Lake Ainsworth near Lennox Head in relation to the presence of blue-green algae.

Jaimini hut

Margot Hays, Bangalow I would like to voice my opinion regarding the hut structure at Belongil where Jaimini sits and...

Police use road spikes to catch speeder

Police say that on Friday at around 10.45pm, they received information that a stolen Hyundai Santa Fe was travelling south of the Pacific Motorway towards the QLD/NSW border.

Interview with Michael Balson, creator of Ocean to Sky

Local filmmaker helps tell the story of Edmund Hillary’s last adventure, in the film, Ocean to Sky

The lunatics have taken over the asylum…

The Zombies of the Climate ApoCOALpse have today swarmed around Queensland's Parliament House this morning to highlight impending climate chaos.

Darren Butcher is one of the Nimbin personalities featured in the Faces of Nimbin campaign.
Darren Butcher is one of the Nimbin personalities featured in the Faces of Nimbin campaign.

Jazmine Theodora
Jazmine Theodora

Ashlee Jones
Ashlee Jones

Sometimes truth in advertising works, especially if what you’re selling is authenticity.

Faces of Nimbin is a new marketing campaign that taps into the rich diversity of Nimbin’s community, debunking the stereotypical image of the village often portrayed in mainstream media.

The concept was dreamed up by the Nimbin Marketing Campaign Focus Group, made up of local business people and community representatives.

It is part of a broader marketing campaign, funded with $120,000 from Destination NSW and the North Coast Destination Network, which was designed to boost tourism following the 2014 fires that destroyed the Nimbin Museum, Rainbow Café, Tribal Magic and Bringabong.

Fifteen locals have been chosen for the Faces of Nimbin campaign and will be featured on Nimbin’s tourism website (www.visitnimbin.com.au) and in social media campaigns, including the Slow Living magazine’s Facebook site.

Local personalities include former Lismore City councillor and Nimbin Apothecary owner Diana Roberts, psychic reader Jazmine Theodora, Eltham Valley Pantry operator Ashlee Jones, Nimbin baker Darren Butcher and Nimbin Pub manager and celebrant Debbie Guest.

Lismore City Council’s tourism services coordinator Andrew Walker said the combination of beautiful photographs by local photographer NATSKY and personal stories gives visitors an insight into Nimbin’s real community, behind the T-shirt slogans and newspaper headlines.

‘Nimbin is a melting pot of so many interesting people – in fact, the reason Nimbin is so special is because it allows for such diversity and visitors get to see and feel that right on the street,’ Andrew said.

Diana Roberts‘Nimbin is so much more than what the mainstream media would have you believe. Behind the headlines is a fascinating village full of thinkers, artisans, comedians, activists, farmers and talented people with myriad beliefs, pastimes and talents.

‘Some of the ‘faces’ we feature have the most extraordinary stories to tell. It is that richness of human experience that makes Nimbin like no other destination in the world.’

The Faces of Nimbin campaign begins on 8 January and the first stage will run until Easter. Lismore + Nimbin Tourism hopes to continue the campaign with more local faces in the future.Debbie Guest


Support The Echo

Keeping the community together and the community voice loud and clear is what The Echo is about. More than ever we need your help to keep this voice alive and thriving in the community.

Like all businesses we are struggling to keep food on the table of all our local and hard working journalists, artists, sales, delivery and drudges who keep the news coming out to you both in the newspaper and online. If you can spare a few dollars a week – or maybe more – we would appreciate all the support you are able to give to keep the voice of independent, local journalism alive.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Resilience through biodiversity and awareness

The Byron Shire Resilience and Regeneration Roadshow will be in Brunswick Heads this Saturday, as part of a series of events across the region tackling the question: ‘How do we create more resilient communities in 2021?’

Housing affordability on agenda at Ballina

With the housing crisis worsening in Ballina and across the Northern Rivers, councillors agreed that something had to be done about the problem at their meeting yesterday.

Final stage of Lismore Base Hospital get underway

The redevelopment works commenced in late 2016 and the final stage is now getting underway to complete the Lismore Base Hospital referbishment.

Constitutional referendum/poll for LG elections for Byron Shire?

Is the wards fight back again? Byron Shire Council staff have advised, in the upcoming agenda, that ‘Council may conduct a Constitutional referendum or poll in conjunction with the Local Government Election, to be held in September 2021’.