A man who collapsed as he went for a swim at Byron Bay’s main beach this morning has died.
The local man, as yet to be identified, apparently went into cardiac arrest soon after going into the water at The Pass.
He was pulled from the water around 9am.
Northern NSW Lifeguard coordinator Scott McCartney told media it’s believed the man suffered a massive heart attack.
A member of the public saw him and alerted lifeguards, who performed CPR on the man till paramedics took over.
APN Media reported the man was pronounced dead shortly after 10am.