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November 27, 2022

Hello Couture! Byron’s Fashion Inspiration

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April 29 sees the third Byron Bay International Fashion Festival come to Elements of Byron Resort.

The festival will be showcasing more than 24 established and emerging designers from interstate and international labels along with a team of top models and stylists working to create a cutting-edge fashion spectacular.

Simone Ellis of Byron Arts & Industry-based La Studio 352 is a local designer who is presenting for the third year running. ‘The first year I had three pieces, second year two pieces and this year I have a collection – a total of 12 pieces in the presentation,’ says Simone.

As a designer Simone works intuitively.

‘What I try to do,’ she says, ‘is go by feel. For me it is what the piece feels like. When you put on a show you have to make it big – you don’t hold back in that regard – so I get an idea; I am not a draw or sketch-out kind of person. I will wake up in the morning and I have an idea and I start! It’s a lived way of creating.’

Simone’s speciality is couture.

‘I specialise in the big gowns – in the power scene. I love seeing someone dressed up with that much grandeur! It is amazing! I love it, and it’s actually not that complicated. There are some minis in my range as well. It’s dramatic, but it’s very wearable – a lot of my stuff can be scaled back. Yes, there are the dramatics for the show, but it can be changed. As a designer I am flexible.’

Fabric is key for any designer.

‘I have a lot of silk tafettas; polyester also features,’ she laughs. ‘I am doing this on a shoestring budget so I use what I can. But the fabric is the foundation of the design. When you see this collection you will see there is this amazing fabric I have been sitting on for some time.

‘Floral is in there, cream, navy, royal blue, red, dusty pink and yellows are prominent. I love using bold colours!’

Simone Ellis’s collection will be presented at the showcase on Saturday 29 April. Starting at 3pm, fashion lovers are treated to parades and presentations alongside film screenings, DJs, and a very swanky cocktail party at Byron’s newest resort.

VIP front row is just $80 and an all-day pass is $60.

For tickets go to www.bbiff.com.au.

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