A spate of drownings at NSW beaches, including the death of a man believed to be a tourist, has prompted warnings from Surf Life Saving NSW.
A group of eight people, believed to be tourists, got into trouble at a beach near Tweed Heads on Monday afternoon.
Life guards rushed to save them but a 22-year-old man was unable to be revived after he was hauled from the surf.
His death marks the 17th coastal drowning in the state since July and comes weeks after a teenager and 11-year-old boy drowned in separate incidents on the NSW mid north Coast.
Surf Life Saving NSW CEO Steven Pearce says the latest tragedy reinforces the need for water safety warnings to be heard and understood.
However the Australian Medical Association says the dangers of drowning are not just limited to the beach.
More people died in creeks and waterways around Australia than at the beach in 2016/17, according AMA president Michael Gannon.
Almost 70 people died in creeks and waterways compared to 50 at the beach, while more than 40 people drowned in swimming pools.