In the last decade Byron Bay has made itself known as a brand synonymous with hip individualism and style. It seems only right that alongside all the festivals that Byron should have an event to showcase the fashion industry, and we do. This year marks the fourth Byron Bay International Fashion Festival at Elements of Byron – with runway shows, top models walking designer collections, local labels, international labels, and a day and night program of indoor and outdoor events. Head honcho Clint Hurrell spoke with The Echo ahead of this year’s exciting and innovative spectacular!
What is it about Byron Bay as a brand and as a place that adds uniqueness to your fashion festival?
Byron Bay has a booming international reputation as a fashion trendsetter. Fashion influencers and bloggers have made music festivals the runway of the youth.
How do you source designers? Who is featured this year?
We research the latest trends and then invite designers to participate. We have a local designer in the swimwear section: Solsoya by Birralee Jean – Byron, in the evening section is Jenny Jazz Designs by Jenny Jazz – Byron and POL from Nimbin. International designers include swimwear designers from South Africa and Russia and resort-wear designers from Nigeria and France.
Should fashion be wearable?
Beautiful fashion should be wearable inasmuch as beautiful food should be edible!
Is couture meant to be artistic and inspirational?
Couture is definitely artistic. Artists find company in each other’s work, and choose whom they are inspired by.
How does that then translate down the line to what we see in the street?
Often street styles work their way up the line to inspire couture.
Where are the models from?
Mostly all the models are from agencies and some from recommendations. They are local, interstate, and international. specially this year USA, Mongolia, Sydney, Melbourne, Brisbane, Sunshine Coast, Canberra.
Tell me about the concept for the whole day.
Fashion is Art!
What should people expect?
State-of-the-art fashion film, runway shows, dance performances, hosted in a beautiful resort atmosphere.
At Elements of Byron on Sunday | For more info go to www.bbiff.com.au