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Byron Shire
April 21, 2021

Interview with Emily Holler from Music Hub Mojo Bullet

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Emily Holler speaks at SCU Music Careers Symposium on Friday 16 August

Emily Holler is at GSCU Music Careers Symposium

Friday 16 August | Lismore Campus D Block | 9am–3pm | FREE

Emily Holler is committed to supporting musicians to find their audience. As an industry professional with almost two decades of experience in the international and Australian music scene, Emily has a proven track record in festival and event production, artist management, and management and promotion. Starting out as a musician herself, Emily learnt the ropes from the ground up, which makes her a powerful advocate for independent musicians with her successful music hub Mojo Bullet.

Emily Holler is one of the industry professionals who will be speaking at SCU’s Music Careers Symposium on Friday 16 August at D Block at the Lismore Campus.

Emily will be bringing her unique skillset and perspective to conversations that seek to inform those interested in finding out more about what it means to have a career in the music industry.

Innovation has been a key component of Emily’s work. Over the last few months Emily has been developing a new platform for musicians.

‘I decided to change the way my business operates. I have previously been working one-to-1 with artists working on PR, marketing, or whatever they need.

‘When I took over Mojo Bullet it was a mentoring business and so it gave me a view of the holistic needs of artists. You have to look at all of them. Their infrastructure, their branding… generally they just want the PR but you have to jump through a lot of hoops before I’ll do that. ‘There are lots of issues that artists need to address to maximise a campaign. I’ve minimised operations and created this online course. It’s self-paced; they go through it whenever they want. It essentially will take them through the steps they need to go through to release music. I believe wellness is a big issue for musicians. It’s starting to be acknowledged and addressed. The first module I have developed is around goal setting and managing stress and staying healthy. Then we move to business and branding.’

Emily believes that musicians need to treat their music as a business.

‘Some musicians might naturally have an inclination to run a business. There’s the admin, the marketing, all the stuff that often doesn’t come easily to artists. For me it’s about looking at their strengths and assessing where their challenges are. Sometimes they don’t know what they don’t know. And for a lot of artists, learning about business can be a real eye opener. A lot of them have an Aha! moment around branding and content strategy. They would never have thought it was important for all their online platforms to look the same, to replicate their brand. Even the word brand can be off-putting for musicians!

‘The platform I am developing is a pretty huge project. I am still developing the modules; they should be ready September/October,’ says Emily of the online portal Music Business Mojo: A Complete Guide to Releasing Your Music Independently.

One of Emily’s inspirations is her belief that now ‘is the absolute best time to be an independent artist. It’s better than ever before. If you can harness the tools, then you can be the architect of your own success! You aren’t at the mercy of record companies to realise your dreams. You need a diverse skillset and it’s all there for the taking!’

You can hear more about what Emily Holler has to say at the SCU Music Careers Symposium on Friday 16 August at Lismore Campus D Block. 9am–3pm

It’s free! Register at eventbrite.com.au/e/63545607623

Panellists: Vanessa Tomlinson, Peter Wood, Lynette Irwin, Kate Stroud, Helen Russell, Emily Holler, Cindy Jensen, Norman Parkhill, Glenn Ward, Glenn Wright, Mandy Nolan, Ed Foster, Todd Hardy, Anita Bellman, Scott Finch, Christian Pyle

For interviews and information please contact Mandy Nolan on 0422 701 680 or email [email protected]


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