Local community-owned energy company Enova is expanding into Sydney, Newcastle, the Central Coast and Wollongong – going online in the new markets today.
While Enova retails electricity to more than 6,500 households and businesses throughout regional NSW, the majority of its customers and 1,600 shareholders are currently based in the Northern Rivers.
The company hopes all that will change as it attempts to move into some of the country’s biggest markets which are already crowded with energy retailers.
‘This is a crucial step for Enova to enable us to continue to scale up and deliver on our social objectives of reinvesting into local community energy projects,’ Felicity Stening, Enova CEO said.
‘Our vision is to make renewable energy affordable and accessible to everyone, with 50 per cent of our profits reinvested back into the community via projects focused on energy efficiency, education and community owned renewable energy,’ she said.
Enova’s model is focused on localising energy to progressively increase the amount of locally generated, renewable energy.
The expansion will enable it to market this model to an additional 3.5 million additional potential customers across all of NSW.
Whether this can be achieved in a major metropolitan area like Sydney remains to be seen.
Enova Community Energy Chair and Founder, Alison Crook AO said there was a ‘genuine opportunity and a real feeling these days, that we have to make things work at the local level’.
‘There’s a strength in community, a strength in local, and there’s an opportunity to show a whole new way of doing things.’