Boyd Kellner, Newrybar
Reading the article ‘Turns out the best things in life aren’t things’ Juliette Fredonnet, Echo October 30, 2019, flung me back to Naomi Klein’s best selling book No Logo published in 1999.
Respectfully, Juliette’s misplaced sentiments do not address the structural underpinnings of today’s slick marketing and advertising in shaping people’s values and ideas.
Look at Prime minister Morrison as an ex marketing person to understand the power of persuasion in his single-handed electoral win in the May Federal election.
Self-interest and fear-mongering were hallmarks of his electoral pitch to voters.
The fetishisation of ‘things’ ( commodities), is a feature of Capitalism, having social, economic status.
Likewise, today’s celebrity culture, some of whom are wealthy are perceived by some as role models and naively emulated by some.
This self-identification serves to self validate in the pursuit of ‘success and happiness’ through conspicuous consumption.
It is naive in the extreme to believe rich people values and ideas can be changed by making individual moral choices in the overall scheme of increasing wealth, income inequality and environmental degradation and climate crises.
Philanthropy is heralded as a positive sign by some who perceive the rich are changing their avarice ways. This ruse is a strategy to minimise and in some cases avoid paying taxes at all by setting foundations and trusts.
These practices are well known, and confirm the system is robust and resilient in maintaining the economic and political power for these privileged people.
Until, people recognise the insidious nature, and come up with realistic political alternatives, that provide genuine democracy and environmental sustainability, will continue on the path of ‘business as usual’, politics and living.