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Byron Shire
May 6, 2021

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Transforming lives, empowering individuals and uniting communities

A Sound Life, Australia’s first charity to transform the lives of people in need through free music, yoga and meditation programs is having an event this Sunday as a fundraiser for the COVID crisis in India.

Other News

He said, she said

Fast Buck$, Coorabell At last week’s Council meeting our former mayor had me kicked out of the meeting for ‘disorderly...

Byron Council to introduce car-free Sundays in the centre of town

Byron Council has taken a further step toward getting cars out of, and pedestrians into, the centre of Byron, by voting to introduce car-free Sundays.

Local kite surfer smashes long distance world record

It was a cold, windy night on the rugged NSW south coast and Brian Kiss von Soly was wrapped up in a silver emergency blanket like a human burrito. 

Transforming lives, empowering individuals and uniting communities

A Sound Life, Australia’s first charity to transform the lives of people in need through free music, yoga and meditation programs is having an event this Sunday as a fundraiser for the COVID crisis in India.

Love flowers at the market

As mothers across Australia look forward to (slightly burnt) toast in bed, the local farmers and producers in our...

Native Title declared on Evans Head after 25-year fight

Last week the court met on Evans Head, where 52 small parcels of land covering a total of 7.2 square kilometres were given native title.

Boyd Kellner, Newrybar

Reading the article ‘Turns out the best things in life aren’t things’ Juliette Fredonnet, Echo October 30, 2019, flung me back to Naomi Klein’s best selling book No Logo published in 1999.

Respectfully, Juliette’s misplaced sentiments do not address the structural underpinnings of today’s slick marketing and advertising in shaping people’s values and ideas.

Look at Prime minister Morrison as an ex marketing person to understand the power of persuasion in his single-handed electoral win in the May Federal election.

Self-interest and fear-mongering were hallmarks of his electoral pitch to voters.

The fetishisation of ‘things’ ( commodities), is a feature of Capitalism, having social, economic status.

Likewise, today’s celebrity culture, some of whom are wealthy are perceived by some as role models and naively emulated by some.

This self-identification serves to self validate in the pursuit of ‘success and happiness’ through conspicuous consumption.

It is naive in the extreme to believe rich people values and ideas can be changed by making individual moral choices in the overall scheme of increasing wealth, income inequality and environmental degradation and climate crises.

Philanthropy is heralded as a positive sign by some who perceive the rich are changing their avarice ways. This ruse is a strategy to minimise and in some cases avoid paying taxes at all by setting foundations and trusts.

These practices are well known, and confirm the system is robust and resilient in maintaining the economic and political power for these privileged people.

Until, people recognise the insidious nature, and come up with realistic political alternatives, that provide genuine democracy and environmental sustainability, will continue on the path of ‘business as usual’, politics and living.

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