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July 6, 2022

Primex goes virtual today for farmers

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Primex 2019.

Primex prides itself on presenting cutting-edge primary industry equipment and this year they are taking one more step into the future as they present a preview event online.

Organisers say this will be Australia’s first virtual field days expo and will unveil an ‘Aladdin’s Cave’ of equipment for farmers.

Bruce Wright, whose Primex Online Business Hub will allow exhibitors and buyers to bypass any restrictions and health concerns caused by the Covid-19 outbreak, says a number of national and overseas brands will be launching new products via the hub.

The Primex Online Business Hub’s Bruce Wright.

‘The annual Primex expo is renowned for innovation, however the online version takes this to a whole new level,’ he said.

Hub is timed perfectly for new items

‘Several of the exhibitors I have spoken to have said the Primex Online Business Hub is timed perfectly for them to unveil items that have never been seen in the Australian market.’

Mr Wright said discussions with New Zealand Trade and Enterprise had resulted in a number of new Kiwi exhibitors coming on board.

‘The Primex online expo has opened up a new, exciting dimension for both exhibitors and farmers,’ he said.

Farmers can take advantage of federal government stimulus

‘Obviously farmers want to take advantage of the current federal government stimulus including the $150,000 package of 100% depreciation write-off before the end of the financial year.

‘But there is also the fact that there is no similar alternative for farmers. We are the only primary industries field days expo in the marketplace before June 30.’

Mr Wright said the virtual Primex would stay true to the ethos of the event, which has run at Casino, in northern NSW, since 1985.

‘Innovation and education are the hallmarks of Primex and that will still be the case when the ‘doors’ open on Monday for the Primex Online Business Hub,’ he said.

‘The community organisations that we support, such as the Black Dog Institute, will also be part of this online experience.’

Exhibitors and farmers were embrace online world

Wright said both exhibitors and farmers were embracing the online world.

‘This pandemic has forced people online who may not have already been there,’ he said. ‘So, I don’t see that as a barrier at all for farmers. Even the older generation have had to access online products.’

Wright said more than 300 exhibitors had so far signed up for the online expo.

‘The technology we are using to stage this virtual expo is world-leading,’ he said. ‘However, just like the physical field days event, it all comes back to, the more the exhibitor puts into their “display” the more they will get out of it.’

The virtual expo is an extension of the annual Norco Primex Field Days, which was to be held at Casino from May 21-23, but has been postponed until September 10-12.

The online version will run from May 11 to July 7.

Primex Online Business Hub visitors can now register for the expo via the Norco Primex Planner at: www.primex.net.au/primex-online-business-hub/.


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