By Eve Jeffery
They say, if you’re lucky, at least once in your life a dog comes along and changes everything. For Donna Lorenz, now Chief Dog Lover at I Love a Dog, that agent for change was a chocolate Labrador puppy named Ruby.
Ruby inspired Donna’s passion for dog nutrition and natural healing.
With a background in digital marketing and a long-running corporate gig of advising governments on climate change, Donna detoured to study canine nutrition and crafted her dream of a natural health business for dogs. But just six weeks after officially starting the I Love A Dog business, her beloved Ruby was diagnosed with bone cancer, and given six months to live.
This took Donna down a path of deep research into cancer nutrition and natural medicines to help Ruby – particularly after the traumatic event of Ruby having a leg amputated. They travelled together for a year in a van, along Australia’s east coast, during which time Donna continued Ruby’s cancer regimen and was thrilled to get her in remission, against the odds,during those first six months. Remission lasted almost three years, and they settled in Brunswick Heads before she and Ruby had to say goodbye.
Today, I Love a Dog’s ‘medible’ products are the result of Donna’s cancer research and the unique combinations of ingredients she created for Ruby. She aims to make it easy and affordable for dog lovers to give their dogs the best natural health support.
‘We are dog nutrition and natural health specialists. We create super healthy dog food supplements and natural medicines that help boost dogs’ overall health, or soothe and support specific health issues, especially arthritis, and of course cancer.
All of our ingredients are human-grade, chemical and cruelty-free, and genuinely the best available to ensure their therapeutic properties.
‘We create our range as modules so that humans can use one or more to suit their dog’s health needs and their budget. Our goal is to have one or more of our products in every dog’s pantry and to keep empowering dog lovers to love their dogs better every day.’
But there is way more to the I Love A Dog suite. Donna says they want to help dog lovers get out and enjoy life with their dog; a key ingredient to good health for dogs and humans alike, so I Love a Dog recently launched their Dog Friendly Directory of beaches and parks, and what’s more the directory team has created a Dog Friendly eateries and bars version, for Byron and Bondi, to help us all emerge from lockdown.
I Love A Dog, and all their pooches, will celebrate the Dog Friendly Directory’s official launch and International Dog Day at Wandana Brewery on Sunday, 29 August; for all dog-loving, beer lovers. Dogs are, of course, welcome. They’ll be raising money for the Black Dog Institute.
Donna says helping dogs and their humans achieve health and happiness is very fulfilling. ‘My goal is to be that person I wish I could have called, when Ruby was diagnosed with cancer. Every dog we help is part of her legacy.’
For more information, visit the I Love A Dog website: iloveadog.com.au.