A sweet love affair in Byron Bay

David Tetu of L’ultime French Patisserie and Alison Campbell of Love Byron Bay.

In a match made in chocolate, two of Byron Bay’s much loved treat shops have combined forces to create a superpower of sweet treats.

David Tetu of L’ultime French Patisserie was born in Poitiers France, and after many adventures in pastry and chocolate, arrived in Byron Bay and opened his shop in the old Jenny Cakes shopfront in 2004.

Across the road, Alison Campbell is the owner and founder of Love Byron Bay Creperie & Chocolate Boutique. Alison says it was only natural that her life-long love of chocolate would one day expand into owning a chocolate boutique, and what better place to do it than in the area she loved the most – Byron Bay.

After an introduction in the ‘business’ of chocolate at a macadamia company, Alison realised there was a need for a chocolate boutique in Byron Bay; one that was about quality, and educated lovers of chocolate – encouraging them to be self-professed chocoholics and be proud of it.

It wasn’t long before she added crepes to the chocolate boutique. Why crepes? ‘Oh la la, crepes and chocolate are perfect bed companions,’ says Alison. ‘The crossover happened quite naturally. Combining both a creperie with a chocolate boutique as our business model has resulted in a unique retail experience.’

Alison has a keen eye for collaboration – with food and with people.

The two sweet businesses waved to each other from across Lawson St for six years, both loving what they do best, chocolate and French inspired delicacies that make consuming a love affair.

But COVID-19 rocked the boat.

Having run the business successfully for 16 years it was hard, post-COVID, for David when he decided not to reopen L’ultime in Byron central and to only operate from his factory at the Arts and Industry Estate.

Looking across Lawson St at her neighbour’s closed patisserie, Alison saw potential for yet another great collaboration, and invited David to offer his luxurious french cakes, pastries, danishes, croissants and sausage rolls in her boutique and – SHAZZAM! The two much-loved businesses combined forces and Love Byron Bay raised the bar to an even higher level, becoming the sweet centre of the deliciousness universe, in the heart of Byron Bay.

Together they add a fabulous French flourish to the Shire. Alice and David  have established the ultimate one-stop shop for sweet ecstasy. ‘Our mission is to deliver to you the happiness that chocolate brings,’ says Alison. ‘In these uncertain and fast changing times, quality chocolates and pastries provide the small indulgences that deliver a feel-good experience – and deliciously nutritious treats – to your life.’

Love Byron Bay is at 3 Lawson Street, Byron Bay (next to the Spar supermarket). Visit online at:

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