Founders of three well known Byron Bay brands have launched a new environmental initiative to produce carbon neutral products, with the principal purpose of investing in climate positive projects.
‘We, the many’ founders are Brookfarm, Cape Byron Distillery and two of the co-founders of Stone & Wood.
The aim is to invest 50 per cent of profits into climate positive solutions, ‘including regenerative agriculture, wind and solar farms, recycling technology and forest regeneration’.
Brookfarm’s Will Brook says, ‘While all three companies have strong environmental ethics and credentials, we wanted to create a movement where climate change is a key business driver rather than an afterthought’.
Following initial seed funding to get the project off the ground, the group launched an Indiegogo campaign to help underwrite its first range of carbon neutral products, which are six nutrient-dense breakfast cereals. For more info visit Indieogo Campaigns.