In a world first, Bucha of Byron are blending their kombucha with a range of beer styles.
Bucha of Byron have launched in the local area and have also been picked up nationally by BWS and Dan Murphy’s – quite a big deal for a small local company.
The Sneaky Bucha of Byron is not only a new drink but a whole new category that combines the goodness of kombucha with the greatness of beer.
Produced by the Kombucha Brewing Co. and in partnership with Stone & Wood, The Sneaky Bucha blends a range of beer styles with the Original Bucha of Byron kombucha to create a full-strength, lower carb beer (at least 25% lower carb than regular full-strength beers).
According to the producers it’s easy drinking, and very sessionable, with everything you like about kombucha mixed with everything you love about beer – reminiscent of a beer or shandy taste, but with a kombucha kick. At 4% ABV there’s one standard drink per can.
The Sneaky Bucha satisfies the growing consumer demand for low-calorie, high-quality products that can be enjoyed without the guilt. The Sneaky Bucha of Byron will complement The Bucha of Byron’s existing portfolio of brands, including the Dirty Bucha of Byron that blends premium spirits with kombucha.
Co-founders Paul Tansley and Cam MacFarlane couldn’t be happier with the product. ‘There’s a lot of hype around alcoholic seltzers coming into this summer,’ says Paul. ‘The Sneaky Bucha appeals to the same unisex, health-conscious crowd being lower carb, but does it with something we know Aussie drinkers love – beer,’
Cam says people are looking for products that they can enjoy and also feel a little better about themselves. ‘We’re really excited to bring the Sneaky Bucha of Byron to Aussie drinkers. With lower carbs we think of it as a little win in a tin.’
The Sneaky Bucha comes in 330ml cans in three beer styles: XPA, Lager and Summer. The XPA for the craftier in-the-know beer drinkers, a more mainstream easy-drinking Lager, and a refreshing summer wheat beer.
For more info, visit www.buchaofbyron.com.au/sneaky-bucha.
