Flow Music celebrates 100 Mixes with 333 Sessions
Flow Music and their Australian-focused subsidiary, 333 Sessions, has risen out of the disruption of the pandemic to become a mainstay and vital supporter of the Australian electronic music scene.
Corr Piccone runs Flow Music, a media company and record label based in Byron Bay, with his two sons Chay and Jai Piccone (Tora). They’ve brought the very best extended electronic mixes from Australian and international producers to grateful ears worldwide.
Flow Music is now celebrating 100 mixes and more than 2,220,000 streams since their formation 18 months ago, not only providing an important promotional boost to the struggling industry, but a booming platform to spotlight established and up-and-coming DJs and producers.
Piccone says, when the festivals stopped happening, he realised that the artists were going to be severely affected. ‘We started Flow Sessions to create a new outlet for creativity during the worldwide lockdowns.’
Piccone says the concept was to host mixes running for three hours and thirty three minutes, inspired by iconic festival sets. ‘Why 3:33? I have always been obsessed with the number 333. When I see this number, I instantly feel that I am on the right path at the right time. To me 333 represents the universe sending you positive energies, so embrace them! We’re the only long-format mix series in the world and 3:33 seemed the perfect length to give artists the opportunity to express themselves and use the time during lockdown to keep their creativity flowing.’
Corr says they decided they wanted to do something specifically for Australian and Melbourne artists in particular after that second lockdown hit, so they started the 333 Sessions. ‘We are coming up to 100 mixes, which is 35, 333 Sessions, and 65 Flow Sessions. The Flow Sessions series is a mix of Australian and international artists, while the 333 Sessions mixes are all Australian. ‘We wanted to be able to feature more Australians, as for many of them, having their own mix series as a creative outlet has been a god-send,’ said Corr.
333 Sessions has proven a runaway success, equalling the popularity of Flow’s international mixes.
Through Flow Music’s combination of a record label and flourishing music media publication, Flowmusic.one, Piccone wants to be able to forge a flourishing electronic community, using the blog as a promotional tool for artists involved with the label and mix series.