22.6 C
Byron Shire
March 3, 2024

NSW Farmers want ‘meat’ to be removed from use on plant foods

Latest News

On Wallum

We seem to rely way too much on Byron Council and councillors to have the knowledge or expertise in...

Other News

Union joins fundraiser to feed reporters in Gaza

Photos, footage, audio and news reports from the middle east show nearly everyone in the Gaza is struggling to find food and essential medical supplies, including reporters.

Save Wallum

I listened to the Byron Shire Council (BSC) meeting to hear the fate of the Wallum site. Congrats to...

Marching in with a bang!

Get your party pants on as Nudge Nudge Wink Wink marches in with a bang this Saturday. Arrive early and leave late! Two incredible guest DJs join the Cunning Stunts residents in the Shed.

Editorial – Grab the popcorn and bean bags

Both Mayor Michael Lyon and fellow councillor, Mark Swivel, offered an apology to the followers of the Save Wallum Facebook page last week.

Israel Palestine

Audacious, humane, sensible, permanent. Achieving such a solution to the present Middle East crisis would require persons of state,...

Investment fraud charges – Gold Coast

Detectives from the Financial and Cyber Crime Group have arrested and charged five people in relation to an alleged ‘boiler room’ investment fraud operating on the Gold Coast.

NSW Farmers are calling for clarification of the vocabulary for alternative proteins and they have submitted a motion to the Senate Standing Committee to review the use of meat vocabulary on plant-based products.

Alternative protein products are increasingly in demand in Australia.

NSW Farmers president, James Jackson, says that at the end of the day ‘meat’ means ‘meat’.

Currently, in supermarkets, you can see the word ‘meat’ written on plant-based products or even animal pictures on the packaging.

But NSW Farmers suggests referring more to the flavours, i.e., ‘beef flavoured plant-based burgers’.

NSW Farmers also recommends banning animal images on the packaging that ultimately does not contain any livestock products.

This farmers association goes even further and ask to include a statement certifying that these products are not meat or milk.

However, NSW Farmers makes a point of supporting further research and development into agricultural products including alternative proteins

‘We believe there is room in the marketplace for both animal and plant-based proteins, but there needs to be clear labelling in place’, said Mr Jackson.

This request is part of a desire to integrate alternative protein products into the market and distinguish them from the meat market.

The red meat and livestock industry in 2018-19 contributed to GDP totalling $17.6billion. Therefore, this market is still significant in Australia and deserves to be presented differently from alternative proteins.

The market for alternative protein products currently generates $150 million. This is little compared to the meat market, but according to the NSW Farmers report, 50 per cent of Australians already consume plant-based products.

Therefore, the implementation of this request would be good news for the meat market to differentiate itself from the growing sector. Itt could also be well received by consumers of this new alternative market. Indeed, this would make their shopping easier and the identification of these products more visible.

The Annoying Vegan has their say here.

Support The Echo

Keeping the community together and the community voice loud and clear is what The Echo is about. More than ever we need your help to keep this voice alive and thriving in the community.

Like all businesses we are struggling to keep food on the table of all our local and hard working journalists, artists, sales, delivery and drudges who keep the news coming out to you both in the newspaper and online. If you can spare a few dollars a week – or maybe more – we would appreciate all the support you are able to give to keep the voice of independent, local journalism alive.


    • There is a huge difference between choosing a vegetarian or vegan diet and not enjoying the taste and texture of meat. There are many vegetarians and vegans who shun meat because of the ethical and environmental cost of meat – not because of the taste and texture. Plant based meat manufacturers create products that satisfy the desire for meaty taste and texture but don’t involve farmed animals with all the issues related to animal agriculture.

  1. A great idea. If I were vegan, I would not want the word meat or milk mentioned yet alone pictures of animals on my products. Meat is meat and then you know exactly what your getting.

  2. So Al your happy with massive amounts of salt and other chemicals added to these products. Similar to low fat products or the milk substitutes with their added sugar.


Please enter your comment!
Please enter your name here

Byron influencers

I'd love to know the fashion swimwear evolution for the Bundjalung people swimming at Tyagarah, 60,000, 50,000, 40,000, 30,000, 20,000, 10,000 and 250 years...

How would you stop koalas going extinct in the wild?

The strategy for koala conservation is currently under review and the community is being asked for feedback on the best ways to help NSW’s endangered koalas.

First Australian made and owned rocket test flight coming…

Gilmour Space Technologies is looking to put Australia on the map when it comes to space flight with the first test flight of an Australian-made and owned rocket coming in a few months.

Mandy gets back to a little virgin sacrifice

The virgin sacrifice is bak with Mandy Nolan bringing the Northern Rivers a new batch of comedy virgins coming to the stage.