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June 26, 2024

Brookfarm recycling breakthrough

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Brookfarm CEO, Will Brook, is pretty excited about the new recyclable pouches. Photo supplied.

Brookfarm’s muesli pouches are about to all become recyclable in the yellow bin using groundbreaking new technology, developed from their research, that revolutionises the recycling of such ‘pouches’.

Brookfarm has won the prestigious Diamond Award (the highest honour) at the Dow’s Packaging Innovation Awards for their high barrier, kerbside recyclable Muesli Pouch designed with O F Packaging, using the Roll ’n’ Recycle program. 

Awards recognise packaging projects from around the world

The Dow Awards, recognise packaging projects from around the world demonstrating the best in sustainable innovation. There were over 200 global entries, and 10 Diamond entries which included the likes of Colgate, Amazon, McDonalds and Kleenex. The award-winning design ensures Brookfarm’s packaging is 100 per cent recyclable and given a second life, while saving approximately two million bags from landfill each year. It’s a huge achievement for this small Australian family business to win the overall prize!

The ground-breaking yet simple Roll ’n’ Recycle feature on the back of the pouch enables users to roll the pack and stick down the pre-installed adhesive label to firmly secure the package, thus avoiding issues with flexible packaging disposal through the standard yellow bin recycling collection. Put simply, it turns ‘two dimensional’ packaging into a ‘three dimensional’ shape, allowing it to be sorted correctly at the recycling facility.

A first-to-market innovation

After years of research, together with O F Packaging, CEO Will Brook says he is delighted to be first-to-market with this innovation and support the evolution of sustainable packaging production. 

Following what they call an unbelievably successful trial (inclusive of outstanding trade and customer feedback), Brookfarm is ready to invest fully in the new design says it will commit to Roll ’n’ Recycle packaging across the range (all 26 pouches) from April 2022. 

With no preservatives or additives, Brookfarm’s premium products require a high barrier in regard to oxygen and water transfer to keep them fresh. In the past, this has been achieved through a complex lamination, however with new innovation in the packaging industry, Brookfarm has been able to move to a sophisticated mono polymer – creating a fully recyclable pack (Recycle 4 LDPE).

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