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Byron Shire
September 22, 2023

Decisions

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As we all know, the underlying principle of economics is ‘supply and demand’.

Ok, let’s say you’re a business owner, either large or small and you and your family really enjoy living in a relatively small, idyllic town called ‘Paradise’, far removed from the ‘concrete jungles’ less fortunates have to live in to make a quid, and you make a good living ‘supplying’ your goods and services for the ‘demands’ of that community.

Out of the blue, a massive residential DA is proposed upon your pristine ecosystem wetlands which will adversely affect your now perfect lifestyle and could even increase the chances of flooding all of ‘Paradise’ itself.

On the other side of the ‘mighty dollar’ coin however, it’s obvious that ‘they’ and their myriad of so-called imported ‘essential workers’, will need to draw on your productivity (supply) to achieve their goals (more demand = more money!).

On top of that, after the construction is completed, and they move on to their next wetland job site, (I hope not), an estimated 300 to 400 new kids on the concrete block will then become my permanent potential customers, providing extra ‘demand’ and even more money!

So, do I ‘openly’ object or support the DA (you can’t make an anonymous submission), or do I go with the flow and just lie doggo?

Decisions, decisions!

Laurence Johnstone, West Ballina


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1 COMMENT

  1. If the customer base expands sufficiently, it will attract the attention of franchises in your industry, that may enter your market and undercut you to take your customer base. This would benefit customers, but at your expense. Better to oppose the DA and maintain your virtual monopoly. You can expand your demand by diversifying the goods and services you offer.

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