Police on Saturday issued a geo-targeting alert to smart devices in the Richmond District for missing 59-year-old woman Susan Connors.
Ms Connors’ most recent sighting was about 8pm last Thursday in Alstonville.
She’s described as Caucasian, 165-175cm tall with solid build, short dark brown hair with red streaks in her fringe and brown eyes.
Police say she walks with a limp.
Ms Connors was wearing a floral top and three-quarter white pants at the time of her disappearance.
She’s known to frequent the Alstonville, Lismore and Ballina areas.
Officers say inquiries suggest the missing woman may be driving a red Mazda 3 with NSW registration SC564.
Police are urging anyone with information to contact Ballina Police or Crime Stoppers on 1800 333 000.
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