Byron Theatre will host the 2025 North Coast Tourism Symposium today in Byron Bay.
Organised by Destination North Coast in collaboration with Byron Shire Council, the symposium will allow industry leaders, innovators and stakeholders from across the North Coast to explore the theme: Inspire! Shaping Tomorrow’s Visitor Economy.
The event aims to highlight the innovative, entrepreneurial and sustainable practices transforming the region’s tourism landscape. Keynote speaker Mark Bouris AM will open with insights on innovation in business, followed by expert-led sessions on AI and market trends.
Highlights will include an update on DNSW’s NSW First program, a presentation by Tourism Australia tying national strategy to the North Coast and powerful grassroots stories from local tourism operators.
Future planning
In light of the proposed Special Entertainment Precinct (SEP) for Byron Bay some locals are calling for a commitment to a strategy and Destination Management Plan along with sustainable funding rather than being drip-fed grants.
The symposium will run from 9am to 4pm.


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