Mark Curry is the founder and nutritionist behind Savvy, the award-winning Australian brand pioneering performance nutrition. A functional nutritionist and former lawyer of the Supreme Court of NSW, Mark is passionate about helping people feel better, think clearer, and perform at their best through smarter, science-backed nutrition.
At Savvy, he leads a team of scientists and health professionals to create functional foods and beverages using nootropics and adaptogens to boost focus, balance energy, and build resilience to stress. His expertise extends beyond his brand: he is an Honorary Fellow at UTS, a Startups Mentor, Vice Chair of an Australian mental health charity, and a University Medallist recognised for excellence across law, business, and health.
Before founding Savvy, Mark practised law for three years until burnout forced him to reassess. Determined to understand the mind-body connection, he retrained in nutrition despite carrying significant student debt. With no investors or safety net, he bootstrapped Savvy from the ground up, driven to make everyday mental wellness accessible.
Mark has kept complete control over quality, formulating award-winning products with over 25 times higher active ingredients than many brands. He is obsessed with making things as healthy and effective as possible, spending months experimenting with natural ingredients. His Savvy Cola, for example, achieves its rich brown colour naturally using black tea instead of artificial dyes.
Every Savvy product is created in collaboration with Australian health professionals, naturopaths, and food scientists. The brand was first proven in high-performance workplaces like law firms and tech companies, not supermarkets. From those early Byron Bay beginnings, Savvy has grown into one of Australia’s fastest-rising wellness brands, stocked in over 1,000 retailers and recognised as the NSW winner in the Telstra Best of Business Awards. Mark continues to use business as a force for good, supporting charities like Beyond Blue, Life Education, and the Black Dog Institute, advocating for mental fitness.
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