Anna Middleton Boutique

Wendy Fell, one of the sales assistants at the Anna Middleton Boutique in Byron Bay

Wendy Fell, one of the sales assistants at the Anna Middleton Boutique in Byron Bay

 Darren Coyne

It’s a long way from the coffee plantations of Papua New Guinea to Byron Bay, but Anna Middleton has made the journey with style.

Anna Middleton 7She started out travelling Europe in her early 20s but eventually found her ‘home’ in Byron Bay, with husband Jim, 34 years ago, after a stint in the wilds of PNG.

‘We drove around for 6 months trying to find a nice place to live and eventually found the oldest house in Byron Bay at Hayters Hill … we’re still together and love this area,’ she told Echonetdaily.

After settling in the Bay, and with a life-long passion for fashion, it was inevitable she would eventually open a shop. And she, did, 26 years ago, which would make hers one of the longest-established fashion outlets in the Bay.

Since then, the Anna Middleton brand has become synonymous with style, with her clothing sourced from top designers around the world.

‘What I try to do is have different things and I only buy one of anything in each size,’ she said.

‘For many years I have had so much fun sourcing high end labels and internationally revered designs from around the globe and lots of exciting Australian labels for lower budgets, enabling the store to cater to everyone’.

For many years the boutique has been sourcing unique pieces from designers from Spain, Paris, Italy, Germany and New Zealand, along with lots of local Australian labels for lower budgets.

Anna Middleton 2The shop also features bags, belts, jewellery and shoes to complement any outfit.

Mrs Middleton said the shop was popular with tourists, with many coming back year after year to buy the latest fashions.

She also has a strong local trade, catering to more mature women.

‘I love clothes and I’ve never been one to hang around in daggy tracksuit pants.

‘Our customers also love our clothes, which is why they keep coming back.

‘We have a huge repeat trade and my shop is like destination shopping’.

Mrs Middleton first opened in the Byron arcade, then moved to the industrial estate because she began manufacturing linen garments, but settled in her current location over a decade ago.

‘I’ve been 11 years where I am now. Everyone has heard of me through the Irish linen shirts that I used to manufacture and market in Australia and overseas’, she said.

The shop is located at 27 Fletcher Street, Byron Bay, in a building which once housed a soda drink factory.

Customers can also visit her website at to view the fashion range.

Mrs Middleton advised anyone who was unable to visit the store to contact the store, after visiting the website, and their purchases would be sent out.

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Anna Middleton Boutique at 27 Fletcher St Byron Bay.

Anna Middleton Boutique at 27 Fletcher St Byron Bay.




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