In the kind of move that Labor once derided in their opponents, the government used the cover of the federal budget – while most journalists were literally locked up – to deliver its response to the late Peta Murphy's report into online gambling, 'You Win Some, You Lose More'.

Prime Minister Anthony Albanese finally announced some gambling advertising reform this week, tucked into the end of a speech to the National Press Club with a principal focus on Australia's response to the fallout from the war in Iran, the day after he appeared on national television networks telling Australians not to panic.

While nothing official has yet been introduced into parliament, the shape of the Albanese government's proposed partial ban on gambling advertising is beginning to emerge, with many saying it doesn't go far enough.