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Byron Shire
June 23, 2024

Brad’s Butchery: Byron’s new organic butcher at 130 Jonson St Byron

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Brad’s Butchery Byron Bay is a brand-new organic, family-owned-and-operated butcher in Byron with a great range of quality products and a dry-aged beef display room that is equal to the best in the country. Brad, who grew up a butcher, learning skills from his father, and his wife Tanya Holloway, and their newest recruit, daughter Jasmine, have been busy renovating the shop for the last three months, and now they are open for business with an expanding range.

Brad and Tanya have three other stores in Lismore, Ballina and Goonellabah, which have all supported local farmers since 2011, sourcing and supplying grass-fed yearling beef, local pork and free-range chickens.

While this has worked well for Brad and Tanya for the last 13 years, they are now keen to supply Byron Bay through their new store which sells solely organic beef, lamb and chicken. Brad says he saw the move as an exciting opportunity to fill a gap in the market for organic meats in Byron Bay, where everyone is so passionate about organic products.

This opportunity has meant Brad has had to create a new network of organic suppliers – Brad and Tanya source their organic fresh chickens from Inglewood organic poultry twice a week, and fresh beef and lamb from Shane Elliot’s organic agribusiness. Elliott Premium organic beef and lamb is from specially-selected Angus grass-fed cattle, and cross-bred lambs free-ranging on natural grass pastures, and finished to a premium quality.

Over the last three weeks Brad has been busy creating new products for the Byron store. Brad says his customers are asking for products with no additives, which is why he now has a wide range of sausages, burger patties and gourmet chicken products that are preservative-free, with no added meals, or salt and pepper, added to them.

Brad also makes his own award-winning nitrate-free ham and bacon the old-fashioned way. ‘I started in a small shop 40 years ago, learning the traditional skills to make ham and bacon. This experience has stood me in good stead over the years, but especially recently, as there are fewer people with the old-time skills around in retail butcher shops these days,’ he says.

However, there is one innovation that Brad has embraced enthusiastically – Brad’s new Byron store features a dry-aged meat display room that is worthy of the finest butcher shops anywhere in Australia. So, if you are a diehard steak lover, or you just want to surprise one by purchasing one of the softest steaks available, please come and see the amazing display.

Brad’s Butchery Byron Bay is open at 130 Jonson St, near Byron RSL, Monday to Friday 7am to 5pm and on Saturdays from 6am to 3pm.


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