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Byron Shire
September 18, 2021

Where multimedia and ink mix

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PERMANENT, ‘Brings to life a multimedia art exhibition and launch that celebrates seven local, national and international artists influencing today’s tattoo culture’. Photo Jeff ‘Popping Since 1986’ Dawson

On Friday 3 August Byron Bay’s most notorious pop-up creative agency brings you PERMANENT, another injection of culture in the highly anticipated Popped Space situated in Habitat, Byron Bay.

PERMANENT brings to life a multimedia art exhibition and launch that celebrates seven local, national and international artists influencing today’s tattoo culture.

Popped Creative, was the collective behind Byron Bay’s 2017 winning place-making project Popped Laneway Activation where Surf Alley was transformed into a two-day arts and cultural event showcasing six local street artists, live performances, street food, local entertainment and much more.

‘The activation was the first of its kind in the Byron town centre and it was important to us to engage with our community with a sophisticated offering that spoke to what locals and residents had been screaming for,’ states co-founder Abbie Gibson.

‘We worked with the Byron Bay Master Plan to deliver what was a tarnished dead space known for antisocial behaviour into something that is now a place where people meet, play music in and photograph the local art that lines the walls. It is now a legacy item for the community to enjoy and utilise as they wish to.’

It was this community enthusiasm that encouraged the collective to produce their next signature event HUSTLE. That spoke to locals and residents who wanted an opportunity to hear from key speakers from Monster magazine, Spell and Gypsy Collective, The Vista, Jack Media, and writer Jim Hearn about their trials and tribulations of growing their business to success. Byron Bay is made up of so many resourceful individuals who are sometimes having to do several side hustles to get ahead and we wanted to show people that some of the biggest names and most successful entrepreneurs have hit hard times. We mostly only hear the good stories when people talk of their journeys and to be honest, for those starting out it can be nauseating. We wanted HUSTLE to inspire and encourage people to keep their head in the game.’

Finally Popped Creative has found new digs and somewhat a new direction at Habitat where they operate their media and marketing services in an art space and photographic studio where they will continue to produce culturally charged talks and exhibitions.

‘We are so excited about this next chapter where we have a space to promote and exhibit urban artists, continue conversations around the creative processes and social and environmental impact,’ enthuses co-founder and director Liesel Arden.

PERMANENT is not only the launch of the gallery space but an amazing small exhibition and a taste of what is to come.

FRIDAY 3 August, 6–11pm, C5 Building Habitat

Join poppedcreative.com for your invitation.


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