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Byron Shire
April 19, 2021

Adopt A Developer rescue campaign for Crescent Head

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A rag tag bunch of ex advertising agency creatives have got together to fight the plague of what they says is inappropriate property development planned for their little home town of Crescent Head (pop. 900).

The small group known as ‘The Popular Front for the Liberation of Crescent Head from Developers’ is into hard-hitting design that packs a savage sucker punch with wit and humour – on a subject they are very passionate about. Lego.

Their message ‘No Legoland for Crescent’ refers to local developers wanting to build a massive suburb of 160 dual occupancy, high density 500 sqm. townhouses on the western side of Crescent Head.

What has really got them uppity is that the Kempsey Shire Council want to rezone a previously protected ecological zone (E3) to high density R1 zoning to facilitate the development.

‘This is visual terrorism,’ said one long time resident ‘This shit is bananas.’

A local resident (name withheld) stated, ‘This is a suburb that could be best described as only suitable for a standard 3 block Lego family. It’s cruel.’

PFL-CHD Movement Spokesman Comrade Angus* Quotable quote
‘Child soldier for the Revolution or just a naughty boy? It’s good to have career choices’. *Note: Not a recent photo.

‘This will change the whole vibe of Crescent Head completely. It will be such a downer dude.’ SpokesMouthPiece of the PFL-CHD, Comrade Angus said ‘This development should be airlifted to Noosa, Palmer World – or anywhere in Queensland – because that is where this crap belongs.’

The PFL-CHD describe themselves as the illicit love spawn of Banksy, Charles Bukowski and Andy Warhol – insightful, intellectual, creative – but deeply scarred by early on-set PTSSD (Post Traumatic Suburban Sprawl Disorder).

‘Every day, we live with the pain of ugly property development battles lost – the tragedy of the Gold Coast, the nastiness of Noosa, the putrification of Port Melbourne, the bloody hell, what the fuck of Byron Bay – and pretty much every other town on the friggin’ eastern seaboard,’ PFL-CHD spokesman Comrade Angus told us exclusively from his hideout in the hills overlooking Crescent Head.

‘This is the last stand. It’s all in from here on. If Crescent goes, everything goes. Mark my words. It will mean that there is no appreciation for heritage and history anymore. Just a bunch of dickheads wanting to build shitty townhouses.’

The PFL-CHD mash-up video activism – at times verging on the abstract lunacy of early Warhol films, but with Lego instead of porn actors – is some of the funniest digital protest pop art faux-propaganda that you will ever see.

It seems Australia is leading the way in Designer Activism (DA) and Satirical Artistic Speech with Elements of Irony (SASEI).

‘We were obviously originally inspired by Monty Python’s “Life of Brian”, and the great political organisation The Peoples Liberation Front of Judea. And that’s a high standard to live up to,’ said Comrade Angus.

‘The rule of the PFL-CHD is similar to “Fight Club”, but totally different – if it doesn’t make us laugh or cry, it doesn’t get released into the wild. Yes, it’s sad, but some of our ideas get aborted. This is our commitment to fighting the scourge of unwanted bad ideas. Besides, the wild has enough boring shit in it,’ Comrade Angus stated.

‘True dat’ was heard across the battlefield of political bad taste by this intrepid reporter.

The PFL_CHD Manifesto states the groups 6 specific goals as:

1. Stop the Legoland development.

2. Stop the four storey apartment development in the middle of Crescent Head next to the Community Garden.

3. Stop the future high density development of the land adjoining Legoland.

4. Have the whole village of Crescent Head listed for heritage protection by the NSW Government so the Kempsey Council and developers can never again threaten our town.

5. Aggressively support the No Tar for Plomer Group and their goals.

6. Weaponise the art of the community to achieve our goals through mass media message circulation.

With their own range of cool activist merch, the PFL-CHD has you covered for the upcoming Summer protesting season. If you’re a ‘Friend Of Crescent Head’ and have holidayed there – join their Facebook group.

**End of transmission from The Popular Front for the Liberation of Crescent Head from Developers Guerilla HQ**


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  1. Hope you haven’t already got those caps made, as you’ve got “effervescent” spelt wrong, lol!
    Liking the catchy slogan though!
    Totally approve of the campaign, guys. There’s too much of this sort of thing happening everywhere.

  2. After submitting six submissions against a 6 villa complex in a heritage area in a nearby town…good grief, we did it! …It was a war of attrition, took 2 years and cost me my health…so the price was high…too high. Unless you fight these unsuitable developments though, you end up with an ugly town, residents, whose amenity is lost and renters , disrespected by being expected to live in these future slums….imo. Currently, in the process of moving with the hope of regaining my health….

  3. Our go to place during winter.Our seaside village is being plundered by developers.Hate to see it happen to Crescent!!

  4. This link may be of interest. The title sounds academic, but the article is a solid, factual read about post GFC coastal development in places like Byron. It discusses impacts to the physical and social landscapes.




    J. A. G. Cooper and J. McKenna (2009) Boom and Bust: The Influence of Macroscale Economics on the World’s Coasts. Journal of Coastal Research: Volume 25, Issue 3: pp. 533 – 538.
    Boom and Bust: The Influence of Macroscale Economics on the World’s Coasts
    J. A. G. Cooper and J. McKenna

    Centre for Coastal and Marine Research, School of Environmental Sciences, University of Ulster, Coleraine BT52 1SA, Northern Ireland, UK

    The recent and ongoing global economic crisis and its immediately preceding boom have had profound impacts on coastlines worldwide. They provide some insights regarding the influence of macroscale economics on coastal sustainability, and here we explore the implications for coasts and the communities that use them. We conclude that the economic boom has had disastrous consequences for coastal sustainability worldwide. One of the major lessons from this period of rampant development is that current coastal management is not up to the task.”

  5. Very true – this development would completely change the relaxed, down-to-earth, low-impact atmosphere of Crescent. All the best with the campaign.


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