Keeping it fun and keeping it Queer Stone & Wood have been collaborating with the Northern Rivers LGBTQIA+ organisation, Queer Family Inc, to create the Peachy Cheeks beer.
‘When we were imagining her, she was fun, she was summery, she was local and timely. She’s running down the beach, she wears heels if she wants to. She’s body positive, she’s fun, she’s lively, she’s queer,’ said Queer Family Inc Managing Director, Aiden Gentle.
Queer Family is a peer-led, volunteer run not-for-profit that aims to improve mental health and reduce social isolation by creating safe spaces for LGBTQIA+ people and allies in the Northern Rivers to connect and build community.
Stone & Wood describes Peachy Cheeks as an effervescent, summery beer whose personality brims with positivity, inclusiveness and a float-full of fun.
‘We value inclusion and diversity in our communities and it has been such a pleasure working with Queer Family Inc on this collaboration,’ said Elise Skinner, Stone & Wood’s impact lead
‘So much fun, learning and mutual respect along the way made this an amazing experience for our crew. I have such admiration for the work and ethos of the LGBQTIA+ organisations around us, they role model the need to lift our heads and open up, reaching out beyond our own experience to embrace and celebrate what makes us all interesting and vibrant little humans!’
Designing the label was local queer artist Nina Hurr who has had a great time being involved in the process.
‘Sometimes beer culture is super blokey. Stone & Wood haven’t done that, they’ve created something that is super inclusive and that makes me feel part of something, feel heard. As a queer artist, it’s really exciting to have an opportunity like this.’
The launch of the Peachy Cheeeks beer is taking place on Monday, 29 March at the Byron and Brisbane Breweries. Get tickets online at Stone & Wood.