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Byron Shire
December 2, 2021

Keeping life peachy with a new Queer beer

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The Peachy Cheeks team are getting excited about the upcoming launch.

Keeping it fun and keeping it Queer Stone & Wood have been collaborating with the Northern Rivers LGBTQIA+ organisation, Queer Family Inc, to create the Peachy Cheeks beer.

‘When we were imagining her, she was fun, she was summery, she was local and timely. She’s running down the beach, she wears heels if she wants to. She’s body positive, she’s fun, she’s lively, she’s queer,’ said Queer Family Inc Managing Director, Aiden Gentle.

Queer Family is a peer-led, volunteer run not-for-profit that aims to improve mental health and reduce social isolation by creating safe spaces for LGBTQIA+ people and allies in the Northern Rivers to connect and build community.

Stone & Wood describes Peachy Cheeks as an effervescent, summery beer whose personality brims with positivity, inclusiveness and a float-full of fun.

‘We value inclusion and diversity in our communities and it has been such a pleasure working with Queer Family Inc on this collaboration,’ said Elise Skinner, Stone & Wood’s impact lead

Peachy Cheeks time!

‘So much fun, learning and mutual respect along the way made this an amazing experience for our crew. I have such admiration for the work and ethos of the LGBQTIA+ organisations around us, they role model the need to lift our heads and open up, reaching out beyond our own experience to embrace and celebrate what makes us all interesting and vibrant little humans!’

Designing the label was local queer artist Nina Hurr who has had a great time being involved in the process.

‘Sometimes beer culture is super blokey. Stone & Wood haven’t done that, they’ve created something that is super inclusive and that makes me feel part of something, feel heard. As a queer artist, it’s really exciting to have an opportunity like this.’

Peachy party

The launch of the Peachy Cheeeks beer is taking place on Monday, 29 March at the Byron and Brisbane Breweries. Get tickets online at Stone & Wood.


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5 COMMENTS

  1. interesting they chose the gender-specific “she” in describing it. I would’ve thought “they” would’ve been the way more appropriate pronoun for the LBGTQI+ community!

    • Peachy Cheeks uses she and they pronouns and the prefix Mx. is also used as well in other media content. All media releases were approved by us here at Queer Family (although we have no control over what independent media choose to publish). Aiden ( they/them, Queer Family Inc).

  2. Yes the ‘peachy cheeks’ are definitely gender specific. So sadly it just seems like more of the same type of exploitation that women are a bit fed up with.
    Women’s tits and bums used for selling cars, boats and now beer. Ok you say it’s fun… that’s how Wicked Campervans described their artwork too. The legs don’t even look gender neutral despite the hairy legs. So why don’t we see skinny legs and less peachy cheeks? Would that just be a bit too queer?

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