Emblem for Gold Coast games

The new Gold Coast 2018 Commonwealth Games emblem was unveiled this morning. Credit to Gold Coast 2018 Commonwealth Games Corporation.

The unveiling of the Gold Coast 2018 Commonwealth Games emblem at Broadwater Parklands yesterday has set the course for an inspiring five year journey until the opening ceremony on April 4, 2018.

Commonwealth Games minister Jann Stuckey said the Games emblem captured the essence of the Gold Coast and what the Commonwealth Games was all about. ‘The emblem has been inspired by the Gold Coast’s stunning beachside location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere that is synonymous with the region,’ said Ms Stuckey. ‘Centred upon fluid representations of a gymnast, a hurdler and a swimmer, the emblem reflects the Games’ deep heritage and humanity. Today’s unveiling shows the world the Gold Coast can’t wait to share this moment in history.’


GOLDOC Chairman Nigel Chamier OAM said the emblem was a result of months of research and development. Market research was undertaken to unpack the deeper emotional factors that define the Gold Coast as a place, and those that define the Commonwealth Games specifically,’ said Mr Chamier. ‘Local focus group workshops were held and we then defined the Games’ core proposition before engaging brand and design company WiteKite to develop the artwork.

‘It has been a very exciting and thorough process and GOLDOC believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games.’

City of Gold Coast acting mayor Donna Gates said the official launch of the 2018 Gold Coast Commonwealth Games would reignite the city’s passion and anticipation. ‘We all remember how excited we were back in 2011 when we learned the city had won the rights to host the Commonwealth Games, and this major milestone keeps the Gold Coast and the state of Queensland firmly on the world stage,’ said Cr Gates. ‘The Gold Coast community is passionate about being the host city for the 2018 Commonwealth Games and our new Games emblem will proudly be displayed around the city for all to see.’

The emblem has also received praise from the president of the Commonwealth Games Federation, HRH Tunku Imran of Malaysia. ‘I’m delighted with the emblem,’ he said. ‘I feel it captures perfectly the warmth, the energy, the fun and the vibrancy of the Gold Coast and Queensland and represents everything the Commonwealth is looking forward to in 2018’.


From the Queensland Academy of sport:




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