15.4 C
Byron Shire
May 25, 2024

How to attract club members

Latest News

Surfing on the spectrum – free fun for everyone at Lennox and Byron this Sunday

Ocean Heroes will be giving children who are on the autism spectrum the chance to experience what it is like to be in the ocean on a surfboard this Saturday at Lennox Head and Sunday in Byron Bay.

Other News

Outdoor pickleball courts for Alstonville

Alstonville now boasts tournament-standard pickleball courts that opened to an enthusiastic crowd and players earlier this month. The eight new...

Angels Beach Drive, East Ballina temporarily closed today

Angels Beach Drive, East Ballina has been temporarily closed due to a broken water main just north of Prospect Bridge.

Contraband, Chile’s 9/11 and black ops 

Putting the life of local adventurer Chris Dewhirst into print would be no easy task. But he’s managed to do it, in part, with Everest Guns & Money.

Wombat burrows provide critical shelter for other species

A new study, published in the Journal of Mammalogy, found wombat burrows help other animals by providing critical shelter for numerous species following severe wildfire, and may even be an important source of water.

Danny’s world

Danny Wakil would have us believe that Israel is a sweet little peace-loving ‘sister democracy’ that can do no...

Terania Street to get ‘calming’ roadworks

Repair work on Lismore’s Terania Street is to start soon, in time for it reopen end of June, after an overweight vehicle hit the over-rail-road bridge earlier this year.

Australia’s sporting clubs have the potential to recruit an additional 3.8 million members if they consider new ways of delivering sport to Australians who want to get involved in club based sport, according to a new report released today.

Minister for sport Senator Kate Lundy explained that the report – Market Segmentation for Sport Participation – identifies the key motivators, needs and barriers that underpin Australians’ decisions to participate in sport. ‘Club based sports have lots of opportunities to grow,’ said Senator Lundy. ‘Australians want different things from their sports clubs than they did 30 years ago and this research can help sports clubs to understand those needs.’

Senator Lundy said this research is an Australian first and will be an important new tool that will help sports understand the changes in society affecting people’s willingness to participate in club based sport. ‘The research identifies there are some 3.8 million Australians who are interested in joining a club. But clubs need to offer sport in a way that appeals to these Australians – and that will be the challenge for clubs across the country.

‘The research also reminds sports that retaining current members is much more efficient than trying to recruit new members, but that many sports lose substantial numbers of members as members get older.’

The research identifies 10 adult segments, including those that represent the greatest potential to grow and maintain sport participation.

Segments of the adult population identified for clubs to attract new members include:

• Sidelined Sportsters: This group enjoy sport and were often members of sports clubs as kids, but no longer are. This group enjoys the camaraderie of club based sport but, to join a club again, they need greater flexibility from sports clubs.

• Club Wary: This group are very positive about sport and enjoy challenging themselves. While not overly critical of clubs, they have some reservations and feel that clubs can at times be ‘cliquey’ or ‘exclusive’.

• Ponderers: Often married with children, this group are active but family take up much of their time. For this group, clubs can be seen as a way to escape their current daily routine. However, they need convincing they can join without neglecting their family and lifestyle commitments.

The research was commissioned by the Australian Sports Commission and conducted by GfK Blue Moon in response to the sport sector saying it needed to better understand changing participation markets and targeting of resources.

‘I’m confident the study will provide sports with much greater clarity on who they can tap into within their communities to grow their sport and, at the same time, provide more opportunities for potential participants,’ said Senator Lundy. ‘Together with the release of The Future of Australian Sport research earlier this week, highlighting megatrends likely to impact on Australian sport over the next 30 years, this segmentation study provides an evidence base that sport sector partners can use to guide future participation planning and resources.’

The two reports have been released in the lead up to the Our Sporting Future Conference, which is being held in Melbourne on Thursday and Friday, and will see important issues and opportunities for the Australian sports system discussed by the leaders of Australian sport.

From the AIS http://www.ausport.gov.au

 


Support The Echo

Keeping the community together and the community voice loud and clear is what The Echo is about. More than ever we need your help to keep this voice alive and thriving in the community.

Like all businesses we are struggling to keep food on the table of all our local and hard working journalists, artists, sales, delivery and drudges who keep the news coming out to you both in the newspaper and online. If you can spare a few dollars a week – or maybe more – we would appreciate all the support you are able to give to keep the voice of independent, local journalism alive.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Wardell landowners asked to support fire ant eradication

Nearly 900 Wardell properties require treatment for fire ants, but the eradication team needs permission from each landowner.

The Darling Muffs of May need your help to reach fundraising target

Raising money to support frontline services for women who are homeless or at risk of homelessness has been the driving force behind the Darling Muffs of May’s fundraising this year.

Why does Iron Gates developer get another bite at the DA?

Locals, concerned residents and other parties were left in the dark for the first 15 minutes of the Iron Gates (Goldcoral Pty Ltd) Land...

Death and Dying expo May 25

On Saturday May 25, a free Death and Dying expo will be held at the Mullumbimby Civic Hall from 10am-2pm.