Video promotes binge-free Byron

A new hip-hop video made in and around Byron Bay contrasts the devastating effects of binge drinking and alcohol-fuelled violence with scenes of people enjoying the natural environment, the beach and the bush.

Titled What are you doing to yourself in Byron Bay? the locally written, filmed and produced clip was funded by the Attorney-General’s and Justice department as part of Byron Shire Council’s Safe Nights in Byron Bay initiative.

‘We gotta cringe the binge because it’s getting dark in Byron Bay. Violence solves nothing, yeah, that’s all we’re really here to say,’ the rappers chant to images of violence, vomiting, bleeding and drunk young people, some of them passed out on the street.

The graphic video will not please everyone but it is certain to appeal to its target audience and has got the thumbs up from Byron mayor Simon Richardson.

‘The video looks great and really highlights the dangers of binge drinking in Byron,’ Cr Richardson said,

‘Byron Bay’s reputation has had a bit of a battering this year and the aim of this campaign is to create more awareness among locals and visitors of the consequences of their behaviour when binge drinking’.

Other parts of the campaign include a Friday and Saturday night bus service for late-night revellers up until January 27 and the creation of alcohol-free zones within Byron township.

‘The uptake of the late-night bus has been great and numbers are increasing each week. Police have reported that the new Alcohol-Free Area signage is having an effect and making it easier for them to enforce [laws against] people drinking in the wrong areas,’ Mayor Richardson said.

‘They’re preventive strategies and that’s where we want to put our energy, rather than everyone having to pick up the pieces when things go wrong,’ he added.

Council says the aim of the project is to reduce alcohol-related violence in the Bay’s hotspots on Friday and Saturday nights by June 30, 2014. Statistics and data will be correlated to evaluate the effectiveness of the strategic initiatives.

4 responses to “Video promotes binge-free Byron”

  1. Tony Brown says:

    Fantastic work

    Everybody has to play their part, not just the young and impressionable consumers

  2. Donald Recsei says:

    brilliant – bang on target being highly entertaining and relevant
    really good rap which young folk sure understand – excellent execution of message by the rap dude too

  3. Dave says:

    I suspect this excellent video, and even more excellent song, reflect the view of the majority of young folk in Byron, and their wishes for a safe town to enjoy at all hours.

    I know the majority of young people want Byron be a less intoxicated town. Often it is not until you leave and come back, do you realise that this town has a drinking problem

  4. Geoff Bensley says:

    Hopefully everybody,not just the young are taking on board all the messages about cutting the binge drinking and alcohol violence.Alcohol is a wonderful drink if taken in responsible amounts.Now if we could just stop the serving energy drinks with alcohol we could cut the violence even further.Let’s hope that some unknown family over this Xmas and New Year holiday season does not lose a son or daughter to alcohol violence.

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