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Byron Shire
October 16, 2021

Marketing: what money can’t buy

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Local business woman Anna McCormack has recently been nominated for the Social Media Marketing Institute’s Best Emerging Social Media Marketer for 2018 to be announced at the Social Media Marketing Awards in Sydney on August 16th. 

Anna started her business Beacon Social Media in February 2017 and since this time has been steadily building a reputation in the local area and abroad, with clients now as far as Sweden and Germany. 

Anna says that her passion for supporting businesses with their presence on social media is based on the value she sees in developing those business/client relationships online. She has a knack for simplifying this process making it easy for business owners to develop a solid understanding and practice with their social media activity.  

‘Social media is about people. It’s not a place for business to get on and sell their product, but rather a space where they can share, very simply, who they are, what they stand for and what they offer – but not always in the way we think. It can be the integrity of the business that stands out the most. Their light-heartedness for example, or their consistency… these are things that money cannot buy’, said Anna McCormack

‘A lot of my clients breathe a sigh of relief with this approach as it takes the pressure off trying to be something on social media, and rather lets them just be themselves, and have a bit of fun in the process’. 

The next step for Anna is a trip to Europe later this year where she will be presenting a series of workshops and talks in London and Amsterdam on the topic of ‘True Marketing’.


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