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Aspiration? Don’t hold your breath

Ziggi Browning, Mullumbimby.

Govcorp Inc is media blitzing their latest advertising trademark Aspiration™ in their latest effort to sell us their trickle-down economics theory.

That’s right sheeple, you should all aspire to rise through sedimentary layers of society. With a little bit of luck and a pinch of ruthlessness you too can be part of the wealthy elite! Just go out and get one of those high paying jobs like the people in government got.*

*Insider connections subject to limited availability, free tertiary education no longer available.

I call bullshit on this mantra of ‘aspiration’. It sums up fundamental problem of conservative economic rationalism. We shouldn’t aspire to end up on top of a pile that’s propped up by poor masses. And our government should strive to not leave people behind rather than justify it with a slogan.


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