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Byron Shire
May 7, 2021

Bruns In the Pink

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‘Gelato is not like ice-cream; it’s fresher, it’s free of emulsifiers, and healthier. Glen from In the Pink regularly visits Italy for ideas, and the local farmers markets for fresh produce in season to ensure the gelato taste the best they can all year round’.

Like a blossom blooming at the first blush of spring, In the Pink has opened in Brunswick Heads.

The popular gelato shop from Byron Bay has expanded, with its second shop opening last week at The Terrace, Brunswick Heads, the previous home of the Bruns Milk Bar and iconic Splashes.

The new shop, just like the Byron mothership, features homemade gelato made fresh on the premises as well as organic barista coffee and delicious cakes to tempt everyone’s tastes. 

But there’s not much chance that the now vastly expanded corporate empire will have lost any of its personal touch. The In the Pink crew say that looking after locals and repeat customers is important to them, and to show just how important it is In The Pink will offer a regular customer card that has a ‘Buy 4 get 1 free’ option for both gelato and coffees.

‘Looking after the environment is equally important to us,’ says Tanya Lawrence from the gelato behemoth. ‘Both Byron Bay and Brunswick shops have solar panels fitted. We encourage keep cups and use compostable and recyclable products where we can.’

Tanya and Glen Lawrence, who also own Cape Byron Lighthouse Café, are regulars to Brunswick Heads and have been supplying the Milk Bar since it opened. Tanya’s family has been holidaying in Brunswick for 70 years and Glen has been selling gelato through Bruns outlets for 30 years. ‘Brunswick Heads is a beautiful spot and we have been looking to open here for many years. When the opportunity came to purchase the building and the business it gave us a chance for our dream to come true,’ Tanya said.

Tanya and Glen have raised six children with one currently living in Bruns. There will be five family members working at the newly opened shop. Another son and his wife will be opening their own gelato business in Fremantle in September.

More info: In the Pink. 6/16 The Terrace Brunswick Heads


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