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Byron Shire
July 14, 2024

From go to whoa – Norco Primex expo covers it all

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Let the BBSF fun begin!

The Byron Bay Surf Festival (BBSF) is just over a month away and they have a huge program for surfers and spectators from August 15-18.

Around 350 exhibitors, 900 suppliers and 25,000 patrons are expected.

The Northern Rivers region is known for its food, its amazingly fertile land for farming, and its innovation.

Bringing together a wide range of it these elements into a three-day sustainable farming and primary industry expo, Norco and Primex are looking to drive forward the key relationships between farmers and foodies.

The event has been taking place since 1985 in Casino and will be back on May 20–22 with around 350 exhibitors, 900 suppliers and 25,000 patrons. Recognising the importance of sustainability and the connection between the farmer and the final products that turn up on our plates PRIMEX has a range of featured attractions. These include paddock to plate, farmers and foodies, and the NextGen program to name a few.

Foodies the chance to taste, sample, and take-away some amazing experiences.

‘The largest Paddock To Plate presentation to date will offer all “foodies” the chance to taste, sample, and take-away some amazing experiences. The Paddock To Plate showcase links the diverse and world-class range of local farming products, high profile Chefs and food experts ready to offer thousands of visiting consumers this culinary highlight,’ said Norco Primex Director, Bruce White.

Farmers and Foodies doesn’t just engage with food producers but also looks at the importance of where ingredients come from for brewing and distillery products.

Sustainable Farming will again be a PRIMEX focus for the network of more than 40 producer organisations, who are partnered with this event. The NextGen program will be staged in partnership with Southern Cross University.

According to the event’s director, Bruce Wright, the new three-year partnership with SCU – who last year successfully launched the world’s first Regenerative Agriculture degree, and this year upped the ante with a new Regenerative Agriculture Graduate Certificate – continues a recent period of relationship building that’s seen the iconic agricultural and primary industries event expand to the point that this year they’re expecting to top 400 exhibitors for the first time.

Civil, Construction & Forestry are specialist industries will be there.

Mass of machinery

For those who are more interested in large machinery there will be plenty on exhibition. Everything from earthmoving machinery to turf and lawn care will be on display.

‘PRIMEX is a key component of this landscape and has been since 1985’ said Mr Wright.

‘It is a proven sales success, but it is so much more than that. It is a community event that umbrellas all that is community, from volunteer and charity organisations, social networking, right through to major business. From Thursday, May 20, PRIMEX is ready to welcome everyone back to a Covid-safe event.’

Early-bird tickets at a 30 per cent discount are available until May 16 at Primex.


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