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Byron Shire
December 7, 2023

How to fight climate change

Latest News

Byron Council to encourage long-term rentals

How do we encourage people who own secondary dwellings, dual occupancies and investment properties in the Shire to put them on the long-term rental market rather than posting them on Airbnb?

Other News

It’s hip and it’s blues

Greg Lyon’s Hip Operation are playing this Sunday afternoon at Ballina RSL. The Blues Club is excited to present this highly acclaimed outfit with Greg Lyon (vocals/bass), who brings together some outstanding players including Aaron West (vocals/guitar), Kirk Lorange (vocals/slide guitar) and Scott Hills (drums), delivering some of the best sounds and grooves you’ll hear anywhere.

The Hunger Games: The Ballad of Songbirds and Snakes

Years before he would become the tyrannical President of Panem, 18-year-old Coriolanus Snow (Tom Blyth) is the last hope for his fading lineage, a once-proud family that has fallen from grace in a post-war Capitol. 

How to make sure your fur kids don’t become a Christmas casualty

A TAFE NSW animal studies teacher has dished up some tips to Northern Rivers locals to safeguard their pets against illness and accidents during the festive season.

Byron Bay march to focus on Hamas attacks on women

A women’s march is being organised by Northern Rivers group A Mother's Cry in solidarity with Israeli women and girls, and as a response to what the group describes as the UN's 'disturbing and harmful silence, following the brutal Hamas terror attacks in Israel’s south on 7 October.'

Council looks to repair Mullum’s old Scout Hall

The Byron Shire Council is looking to retain a community asset, Mullumbimby's old Scout Hall, after being flood-damaged and in need of repairs.

Fire ant update in the Tweed

There were information sessions this morning for local businesses and industry members impacted by the detection of Red Imported Fire Ants (RIFA) at South Murwillumbah, with the opportunity to find out more information about the strategy that the Department of Primary Industries (DPI) are using to contain and eradicate the fire ants.

Will Brook, founder of We the Many, fighting climate change whilst eating breakfast.

Simon Haslam

How many businesses give away half of their profits to genuine carbon-reduction projects? Not many. But popular locally-produced ‘We the Many’ gourmet breakfast cereal is leading the way with a unique business model that does exactly that. They’ve just given $5000, and their next target is $100,000, says founder Will Brook.

‘Our healthy cereals are now available in Woolworths, but that’s mostly important because we want other companies to see that our business model can be as successful as a mainstream business,’ says Will. ‘We have also rejigged the packaging so that it is a recyclable single-polymer plastic, but the purpose and main mission of the company hasn’t changed. We found we weren’t being clear enough that we are investing 50 per cent of the profits into carbon reduction, this is the prime purpose of the company and this is the main part of our business model that we want people to know about. That’s now really clear on the packaging.’

The pinkish hue of the Antioxidant Porridge, just one of their range of breakfast cereals, has been a talking point in our household for the whole of winter, as, somewhat like a healthy version of Ink Gin, when you add liquid to the porridge it turns an inviting pink colour.

‘Yes, that’s fun,’ says Will, ‘but all of our range contains ingredients that are scientifically proven for their functional health benefits. The beetroot that gives the pink colour is a powerful antioxidant – red and purple-coloured foods often do have this quality, although the colour is not the scientific reason. One study showed that beetroot juice, like the freeze-dried beetroot we use, increased the cardiovascular capacity of athletes very tangibly, there was a measurable causal relationship. Athletic performance was improved with beetroot when it was used like a supplement, and it’s not part of people’s everyday diet, but it can be.’

The We the Many range also includes a curcumin product (an anti-inflammatory), and green banana flour (a resistant starch) is another ingredient that has measurable prebiotic effects. ‘[Resistant] starchy foods have the highest levels of prebiotics,’ says Will, ‘but in modern days they are rarely eaten. Plaintains, which are very starchy, have been replaced by the sugary bananas that are more common now, but the idea of the green banana is to reintroduce that prebiotic starchiness into the everyday diet, which is much healthier.’

‘But apart from health, we want other businesses to see what we are doing. We are trying to lead the way in making the climate-helping side of things a core part of our business. To have our products accepted on the shelves of Woolworths is just part of it – we are trying to prove a model that investment in the environment can be part of your ‘core business’ if you are any kind of business, and [still] be a profitable business. We are in an experiment to prove the success of this kind of business model, except that, of course, we’ve put your money on the line to prove it can be done.’

‘We think it’s going to be successful because it tastes really good, but the more people that buy it, through the larger market offered by Woolworths, this will be a good thing as we are committed to investing 50 per cent of profits in carbon reduction projects.’ You can join We the Many in fighting climate change simply by eating their carbon-neutral breakfast range, available at Woolworths nationwide. If you want to find a nearby local stockist, head to the We the Many website.

See Instagram: we.themany
Website: wethemany.com.au

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  1. Climate change is only getting worse and Cambridge scientists say there is a risk of going beyond irreversible tipping points.

    We need an environmental Promised Land to give some coherence and to encourage public support.
    Check out stopsellingthedesert.org


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