Founded in March 2024, Byron Bay Pretzels Pty. Ltd. brings traditional German soft pretzels and Black Forest specialties to the Northern Rivers with a simple goal: share good food while giving back to the local community.
Founder Torsten Krause grew up in southern Germany, where pretzels are part of everyday life. From pretzel buns for breakfast at home, to bakery visits on weekend mornings, soft pretzels were an important staple. After moving to Australia, that familiar taste was something he rarely came across, and the idea slowly formed to recreate those flavours locally using traditional techniques and fresh ingredients.
Today, Byron Bay Pretzels Pty. Ltd. produces signature soft pretzels baked fresh from scratch and supplied across the Northern Rivers. They can be found at Bay Grocer, Byron Bay IGA, Suffolk Park Spar, Mullumbimby IGA, and Lennox Good Food Market, as well as Shell Tyagarah. Another way to enjoy them fresh from the oven is at local markets, such as Bangalow Community Market, or through private orders placed via their website, with kitchen pick-up or home delivery available across the region.
Beyond their classic pretzels, the business caters for private celebrations, corporate events, and community gatherings, offering choices such as pretzel finger-food platters, Black Forest pasta, chocolate nut corners, and custom requests.
Their range further includes a variety of traditional pretzel shapes and flavours, both savory and sweet. Options include, but are not limited to, classic pretzels with salt or sesame, cheesy pretzels, pretzel buns, pretzel baguettes, cinnamon sugar pretzel balls, chocolate macadamia or hazelnut pretzel balls, large braided festival pretzels, and crunchy pretzel sticks.
Community impact is at the center of the business model. Byron Bay Pretzels Pty. Ltd. operates as a certified social enterprise connected to Fletcher Street Cottage, meaning every sale contributes to supporting Byron Bay’s rough sleepers and important work being done locally.
For Byron Bay Pretzels Pty. Ltd., the goal is simple: to keep the business growing in a way that stays connected to community, they support local partnerships, offer work opportunities and continue sharing a small taste of the Black Forest with the Northern Rivers.
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