Last Friday the Byron Bay Services Club stood with more than 200 registered clubs across NSW to turn purple as part of the first weekly ‘Purple Friday – Clubs Say No to Domestic Violence’ campaign.
The concept for Purple Friday was pioneered by Cherry Street Sports Club, Ballina, after the death of local woman Lindy Lucena in 2023, with more and more clubs joining the movement, culminating in this year’s state-wide event.
Staff at participating clubs will wear purple shirts, hats, and badges, and will be equipped to provide patrons with helpful information and practical resources – swiftly and discreetly. For those who don’t feel comfortable speaking with a staff member, purple screens, posters, and other signage will be visible around participating clubs, displaying links to online support materials and phone numbers to call for advice and assistance.
ClubsNSW CEO Rebecca Riant says Purple Friday is about turning awareness into action, with club employees right around NSW equipped to provide prompt and practical support.
Breaking the silence
‘The colour purple is a symbol of strength, courage, and dignity, and represents the club industry’s commitment to breaking the silence around domestic violence and standing in solidarity with those affected.
‘Clubs have always been places where the community can come together, feel welcomed, and look out for one another, so it’s natural that they play a leading role in an initiative like Purple Friday,’ said Ms Riant.
Byron Bay Services Club, Assistant Manager, Maria King, said she felt it was important that the club participate in this weekly event.
‘We’re spreading awareness – it’s an industry initiative, and we’re just wanting to come together in a united front against domestic violence.’
Members of the public are encouraged to visit their local participating club to show support and learn more about the initiative.
For more information or to find a participating club, visit yourlocalclub.com.au/purplefriday.
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