Discover Ballina, Karen Hirst, Visit Lismore, Suzie Bradley, Northern Rivers Traveller and Adhere
Marketing, Greer Zunker, The Tweed, Katee Blizzard, My Clarence Valley.
A new visitor publication designed to inspire travellers to experience the Northern Rivers of NSW has launched, with councils across the region joining forces with local publishers Adhere Marketing to produce the inaugural Northern Rivers Traveller guide.
Organisers say, “Celebrating the people, places and unique character of the Northern Rivers, the guide captures what makes the region so special, from spectacular coastlines and world-famous beaches to ancient rainforests, vibrant towns, local food and drink, arts and culture, events and immersive nature-based experiences. Produced in partnership with tourism representatives from Ballina, Byron Bay, Clarence Valley, Kyogle, Lismore, Richmond Valley and Tweed Councils, the guide encourages visitors to slow down, stay longer and discover the experiences that can be enjoyed across the region”.
“Located within easy reach of Southeast Queensland and serviced by two airports, the Northern Rivers continues to attract visitors seeking connection, authenticity and memorable regional experiences. The first edition of Northern Rivers Traveller will see 50,000 copies distributed, with 25,000 copies inserted into national travel publication Australian Traveller’s ‘100 Best Aussie Towns’ edition from 10 May, reaching travel audiences across Australia.
“A further 25,000 copies will be distributed through Visitor Information Centres, accommodation providers, key attractions and Ballina Byron Gateway Airport.
Karen Hirst, Destination Lead at Lismore City Council, said the guide reflects the pride shared across the region.
“The Northern Rivers is an incredibly special part of Australia, known for its natural beauty, its people, creativity and welcoming spirit.”
“This guide invites visitors to experience the region more deeply to venture beyond the familiar, connect with local communities and discover the many stories and experiences that make the Northern Rivers so unique, ” Ms Hirst added.
“We were thrilled to partner with councils to bring this guide to life,” said Suzie Bradley, editor of Northern Rivers Traveller at Adhere Marketing.
“Having spent nearly two decades publishing across the Northern Rivers, we’ve seen firsthand the growing appetite for authentic regional experiences. The guide inspires visitors and locals alike to explore more deeply, helping drive longer visitation and regional economic benefits, and offers local businesses the opportunity to connect with visitors to our region. We’re incredibly excited for this to be the first of many future editions celebrating everything the Northern Rivers has to offer.”
“There’s something truly special about the Northern Rivers, the landscape, the lifestyle, the creativity and the sense of connection people feel when they visit. This guide is about sharing that spirit with a wider audience and inspiring people to come and experience it for themselves, ” Ms Bradley added.
Alanah Ward, Coordinator Destination and Economy at Ballina Shire Council, said: “The Northern Rivers Traveller is a fantastic example of what can be achieved when our region works collaboratively. This guide not only showcases the incredible diversity of experiences across the Northern Rivers but also encourages visitors to explore beyond the well-known destinations and discover the character, culture and natural beauty of our towns and villages.”
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