A 44-year-old man from the Tweed region was found dead in a car at Bluesfest on Saturday.
Tweed/Byron Local Area Command (LAC) Police Chief Inspector Gary Cowan said friends of the man had notified a medic about 2.30pm.
The medic performed CPR was unable to revive the man.
Police were notified and the area was cordoned off to allow forensic investigators to examine the scene.
A post-mortem will be conducted to determine the cause of death.
It’s unknown at this stage what may have caused the man’s death but a police media spokesperson said it was not suspicious.
Chief Inspector Cowan said police were currently in the process of notifying friends and family of the deceased man.
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