Byron Bay’s dynamic filmmaking duo Jonatan and Sebastian Lundmark have released a promotional video they hope will change the way that visitors see our region.
The twin brothers met with Byron Shire Council two years ago about producing a brand video for them.
But the project never got off the ground.
‘The idea really stuck with us as we love creating positive Byron content, so for the past two years we kept adding ideas to our storyboard,’ says Jonatan.
‘Then one day we decided let’s just make a brand video for the shire and have creative freedom for the entire project.
‘We wanted to make something contemporary that reflected the spirit of shire.
‘The Byron brand is getting very diluted by all the different ways people choose to brand the region.
‘The Byron Shire Council tagline, “Don’t spoil us, we’ll spoil you” feels more current now than ever, so we really wanted to include it in the video.
‘Once we finished the video we contacted Byron Shire Council and asked if they wanted to get behind the film with their tag line.
‘They loved what we had done and were really excited to get behind the film,’ Jonatan said.